Case Study: Yorkshire Cricket boasts 80% first-time buyer increase thanks to Seat Unique

Premium ticketing marketplace Seat Unique first partnered with Yorkshire County Cricket Club in April this year, powering the club’s online premium ticket and hospitality sales.  By linking up with Seat Unique, Yorkshire Cricket fans are able to purchase VIP experiences and book premium tickets and hospitality packages for events taking place at the 21,000-capacity Headingley …

Tech Stack: Shift4, events in the Metaverse and more…

Our weekly tech round-up from the world of ticketing and associated industries… Payment processing The National Football League (NFL)’s Arizona Cardinals has announced integrated payments and commerce technology provider, Shift4, as its payment processing partner.  Shift4 will process payments for all Cardinals ticketing transactions at State Farm Stadium, including the Super Bowl LVII in February …

Wimbledon’s first day attendance dips

Wimbledon attendances were slightly down on the first day, despite the All England Lawn Tennis Club (AELTC) predicting record crowds this summer.  While there were still queues at the gates overnight for the first day, only 36,000 attended according to reports, out of an expected 42,000 (which is maximum capacity).  The opening day also featured …

Tickets to go on sale for NBA Abu Dhabi Games 2022

National Basketball Association (NBA) fans will be able to get their hands on tickets for the Abu Dhabi Games set for later this year, as they go on general sale from tomorrow (Thursday).  The NBA and the Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi) announced yesterday (Tuesday) that the tickets will …

People on the move: Tix Ticketing, AIF and more…

We round up the latest movements from the ticketing sector and associated industries…  Tix Ticketing has announced Patrick Morsman (pictured left) has joined the ticketing software provider as sales and operations manager for UK & Ireland.  Morsman has joined Tix Ticketing from Yesplan, a venue and event management provider, where he managed sales for the UK …

Rage Against the Machine to donate ticket sales to reproductive rights organisations

Rock band Rage Against the Machine have said they will donate almost half a million dollars from ticket sales to reproductive rights organisations, after the US Supreme Court overturned the right to have an abortion.  Almost 30 states in the US are more than likely set to introduce new abortion restrictions or bans, as a …

West End Live attracts 55,000 theatre fans

Some 55,000 people flocked to London’s Trafalgar Square last weekend for West End Live, a free celebration of London’s theatre.  The weekend (Saturday June 25 and Sunday 26) was filled with 11 hours of performances from over 50 shows from London’s West End, featuring a total of 541 performers. Musicals included favourites such as Hamilton, …

See Tickets acquires Exhibition Architect

Independent ticketing company See Tickets has acquired exhibitor manual and marketplace provider, Exhibition Architect (EA).  The acquisition confirms See Tickets’ ambitions in the exhibition and conference industry, after acquiring LiveBuzz, a provider of services to the UK exhibition sector including event registration, event websites and event staffing, in October last year.  Rob Wilmshurst, global chief …

Edinburgh International Festival celebrates 75th anniversary with free tickets

Edinburgh International Festival is giving out over 35,000 free tickets in celebration of its upcoming 75th anniversary.  The free programme, which will feature circus performances, shows from world-renowned orchestras and an immersive installation, has been dedicated to the residents of Edinburgh who have opened their city up to the world for the last 75 years.  …

West End top theatre ticket prices up on pre-pandemic levels

West End theatre prices have risen by 21.3% since before the COVID-19 pandemic, according to research from The Stage.  The theatre publication found that the average top ticket price currently falls at £140.85 ($172/€163), which is an increase on the £116.09 price in June 2019.  The most expensive show in the survey was Cabaret at …