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Music Venue Trust (MVT), a UK charity that aims to protect and improve UK grassroots music venues, has called on music streaming giant Spotify to support smaller venues.<\/p>\n
Following Spotify\u2019s $310m (\u00a3236m\/\u20ac281m) deal with Spanish LaLiga side FC Barcelona that includes naming rights for its stadium<\/a>, Camp Nou, and shirt sponsorship, the charity called out the decision on Twitter.<\/p>\n \u201cFor the amount of money Spotify have agreed to spend on temporarily branding FC Barcelona they could, instead, have secured a permanent future for circa 700 UK grassroots music venues,\u201d MVT said on Twitter.<\/p>\n OWN OUR VENUES@Spotify<\/a> and @FCBarcelona<\/a> have just announced a branding deal worth circa $310 million which will see the Spotify logo branded on football jerseys, memorabilia and even on Camp Nou \ud83e\uddf5 pic.twitter.com\/Y7dfxTWAQN<\/a><\/p>\n \u2014 Music Venue Trust (@musicvenuetrust) March 16, 2022<\/a><\/p>\n<\/blockquote>\n \u201cSuch an investment could have unleashed \u00a340m per annum into grassroots artist talent development, from which Spotify, UMG, Sony Music, Warner Records and others are the ultimate beneficiaries.\u201d<\/p>\n Music Venue Trust also revealed that it has attempted to set up a meeting with Spotify to talk about the issue, but has been unable to secure a date to discuss support for the grassroots music sector.<\/p>\n \u201cSpotify could have taken this money, invested it in music infrastructure, kept the asset value, improved economics for every new\/emerging artist, and be making a small return on a sensible and protected investment which completely aligns with the best interests of their company,\u201d MVT added.<\/p>\n Image: Sara Kurfe\u00df<\/a> on Unsplash<\/a><\/p>\n<\/div>\n\n