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The National Football League (NFL) and ticketing giant Ticketmaster have extended their league-wide ticketing partnership.<\/p>\n
The deal was announced at the NFL\u2019s Annual League Meeting in Palm Beach, Florida. The NFL reached its decision after a review was made into the partnership by full ownership.<\/p>\n
Ticketmaster will continue to provide secondary ticketing services on behalf of the league and the clubs across the partnership\u2019s four-year extension, taking the relationship into 2026. The deal also includes the option for clubs to utilise Ticketmaster\u2019s primary ticketing services.<\/p>\n
In a communication from the NFL, the league said: \u201cTicketmaster has committed to continue operating the league\u2019s first-of-its-kind \u2018open\u2019 system for ticketing, which enables fans to find verified NFL tickets across multiple ticket marketplaces.\u201d<\/p>\n
The new deal will aim to further evolve the NFL\u2019s \u2018open\u2019 ticketing system, which has been designed to provide seamless and secure ticket buying and game day entry experiences.<\/p>\n
Ticketmaster also recently renewed its partnership with Kraft Sports and Entertainment<\/a>, which owns the NFL\u2019s New England Patriots, New England Revolution in Major League Soccer (MLS) and Gillette Stadium, where the teams play their home games.<\/p>\n The ticketing company will facilitate ticketing for all games, concerts and events held at the 65,878-capacity Gillette Stadium.<\/p>\n