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Major League Baseball (MLB) has given approval to three teams to debut Project Admission\u2019s ticket distribution platform.<\/p>\n
The Cincinnati Reds, Houston Astros and Tampa Bay Rays will now introduce Project Admission\u2019s platform for the 2022 season.<\/p>\n
Nashville-headquartered Project Admission, which already has partners in the NFL, NBA and MLS<\/a>, helps teams to manage the lifecycle of the ticketing process by supporting their partners\u2019 ability to capture demand by leveraging local organisations through branded storefronts, bulk ticket distribution and monetising goals.<\/p>\n \u201cWe\u2019re excited to welcome Project Admission to MLB as we continue to adopt new and innovative technologies that can support teams and enhance the fan experience,\u201d says Mark Plutzer, senior vice-president of ticketing at the MLB. \u201cWe look forward to seeing how Project Admission can meet the demands of a league that is constantly pushing the envelope on embracing new, more efficient technologies.\u201d<\/p>\n Bill Walsh, the Rays\u2019 chief business officer, said: \u201cWe value options in inventory management. We are excited that Project Admission\u2019s commitment to innovation aligns with ours, and we look forward to seeing the potential their tools can offer.\u201d<\/p>\n Project Admission\u2019s software integrates with ticketing platforms and is designed to enable sports teams, artists, and event producers to reach new audiences, capture downstream revenue and collect actionable data while providing a usable experience for fans purchasing tickets to live events.<\/p>\n \u201cIt\u2019s an honour to partner with Major League Baseball to help clubs sell and distribute tickets,\u201d said Stephen Glicken, Project Admission\u2019s chief executive. \u201cAs another exciting baseball season is unfolding, featuring exciting changes on the field, we couldn\u2019t be happier to be in position to help support the sport\u2019s growth and popularity moving forward.\u201d<\/p>\n Last year, SeatGeek announced a partnership<\/a> by which Project Admission\u2019s software is integrated directly into the operator\u2019s primary ticketing platform to deliver a suite of group sales tools for rights holders.<\/p>\n Image:<\/strong> Ty Welch<\/a> on Unsplash<\/a><\/p>\n<\/div>\n