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The Fiesta Bowl, an American college bowl game, has linked up with ticketing platform SeatGeek in a multi-year partnership.<\/p>\n
SeatGeek will be the event\u2019s primary ticketing partner, with fans able to use its app to purchase tickets and enter Fiesta Bowl games, as well as this year\u2019s College Football semi-final play-off at State Farm Stadium in Glendale, Arizona.<\/p>\n
The Fiesta Bowl will take place on December 31 and is the third college bowl game partner for SeatGeek, alongside the Arizona Bowl and Cotton Bowl.<\/p>\n
SeatGeek will power Fiesta Bowl\u2019s ticketing system, help the event\u2019s sales team manage the business, and distribute inventory appropriately.<\/p>\n
Eddie Eixenberger, Fiesta Bowl vice-president of ticketing and merchandising, said: \u201cThe Fiesta Bowl is known as a \u2018Bowl of Firsts\u2019 and for breaking new ground in all that we do. Moving forward with SeatGeek is yet another marker for us, as two innovative organisations come together with our fans reaping the benefits.<\/p>\n
\u201cSeatGeek is enabling the future of ticketing technology and they\u2019ve proven that with their success interacting with the next generation of fans. This is exciting to work together to reinvent how we reach and serve Fiesta Bowl fans.\u201d<\/p>\n
Jeff Ianello, executive vice-president of client partnerships at SeatGeek, added: \u201cTo connect with a new generation of fans, you need to create an experience that keeps fans engaged throughout the event process.<\/p>\n
\u201cOur success is buoyed by the technology we create which makes a ticket mean so much more than just a ticket. It\u2019s a big reason why premier events like Fiesta Bowl and hundreds of other clients love working with us. To us, it\u2019s about building a strong partnership, not a transaction.\u201d<\/p>\n