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The Grand Rapids Griffins, the American Hockey League (AHL) affiliate of National Hockey League (NHL) franchise the Detroit Red Wings, has launched a new season ticket membership designed specifically for businesses.\u00a0<\/span><\/p>\n Named Business Edge, the program allows companies to connect with customers, generate new business and strengthen relationships, as well as helping with team culture through employee recognition.\u00a0<\/span><\/p>\n The season ticket has the traditional benefits of a membership with extra Business Edge perks such as a concierge for VIP attendees, two in-season business events for networking and a dedicated webpage for companies.\u00a0<\/span><\/p>\n Business Edge members will also receive pre-sale access and select-game discounts on suite and hospitality rentals, as well as group tickets for employee outings or events. Companies can also add a Premium Seat License (PSL) to the membership for pre-public access when reserving seats for concerts and shows at Van Andel Arena.\u00a0<\/span><\/p>\n Matt Batchelder, vice-president of ticket sales and digital marketing, said: \u201cWhen it comes to season tickets, businesses want more than just a seat to a game. They want a dynamic tool that will enhance multiple aspects of their business.<\/p>\n \u201cThe exclusive benefits included in our Business Edge membership will give businesses the opportunity to create memorable and impactful experiences for both customers and employees alike.\u201d<\/p>\n Image: Jeremy Bronson<\/a>\/CC BY 2.0<\/a>\/Edited for size<\/p>\n<\/div>\n