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Lily is making life a little easier for venues and promoters in Norway. She\u2019s a piece of SaaS \u2018middleware\u2019 which helps smooth data flows between some of the biggest ticketing businesses and popular email marketing services, such as Mailchimp.<\/span><\/strong><\/p>\n Developed by Oslo-based tech company HCL Nordic, Lily is now being used by more than 50 customers in Norway, most of which are signed to Eventim as their primary ticketing platform.<\/p>\n HCL Nordic claims that the \u201ctransfer and segmentation of data is done automatically, enabling clients to extract valuable data about existing and potential future ticket buyers over time. Lily accelerates the flow of new marketing consents produced in the ticketing system and makes sure that no valuable data gets left behind.\u201d<\/p>\n The platform removes several steps in data transfer \u2013 not least the often tedious task of adding tags to customers and transactions, along with data legal compliance requirements.<\/p>\n Olavshallen, one of Norway\u2019s most prominent multipurpose venues, has been using Lily since June 2020. The venue recently reopened after an extensive renovation, expanding to six concert halls, four restaurants and a gallery.<\/p>\n \u201cWe needed a seamless and more effective way of communicating with our audience, both with email and SMS,\u201d says Marit Glimstad, Olavshallen\u2019s Marketing and Communications Manager <\/strong>(pictured right). \u201cLily helps us increase the satisfaction rate of our customers and at the same time makes our everyday tasks easier through automation.\u201d<\/p>\n It is a view shared by Eventim\u2019s local boss: \u201cThe integration between Eventim and Mailchimp through Lily helps our clients communicate with their audience with the right message at the right time\u201d, says Marcia Titley, Administrative Director for Eventim Norway<\/strong>.<\/p>\n Claus Lorentzen, Founder and CEO of HCL Nordic<\/strong> (pitured left) tells TheTicketingBusiness<\/em> that the firm is now \u201cworking together with Eventim and also Ticketmaster to further expand the adoption of Lily in Scandinavia, the Netherlands, Italy and Germany.\u201d<\/p>\n<\/div>\n