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The Nederlander Organization has announced its acquisition of digital ticketing solutions company, TixTrack.<\/p>\n
Following the acquisition, TixTrack will continue to be operated by its co-founders Steven Sunshine and Michael Arya, and chief technology officer Mike Ripberger. Sean Free, who is currently the vice-president of sales and ticketing at Nederlander, will also join the executive team as chief operating officer.<\/p>\n
TixTrack works with cultural organisations and special attractions, as well as theatres, museums, immersive experiences and timed-entry attractions.<\/p>\n
James L. Nederlander, president of The Nederlander Organization, said: \u201cI am proud to welcome TixTrack to the Nederlander family of companies. I look forward to working with Steven, Michael and Mike to advance their vision as we continue to work together to further develop and deepen the guest experience at Nederlander Theatres.\u201d<\/p>\n
TixTrack has a corporate office in Los Angeles but also has affiliated offices in London, Sydney and Wellington.<\/p>\n
Nick Scandalios, executive vice-president, The Nederlander Organization, said: \u201cNederlander has collaborated with TixTrack over the past ten years to enhance and develop its products.<\/p>\n
\u201cThe acquisition of the company is a natural next step. Nederlander will also continue working with Ticketmaster, the organisation\u2019s long-time ticketing partner, to further improve its global ticketing operations. \u201d<\/p>\n
Steven Sunshine, chief executive officer, TixTrack, added: \u201cTixTrack is thrilled to join forces with The Nederlander Organization to continue our pursuit of ticketing solutions that are highly optimised for these markets.<\/p>\n
\u201cThe deep knowledge that Nederlander brings to the needs of the venue owner and promoter, and their own commitment to consumers and customer satisfaction is a natural extension of the journey TixTrack started 14 years ago.\u201d<\/p>\n