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Ticketing platform SeatGeek has announced a multi-year deal with the National Football League (NFL)\u2019s Washington Commanders.<\/p>\n
Beginning with the 2023-24 season, the Commanders will utilise Unify, SeatGeek\u2019s backend technology platform that enables teams, theatres and arenas to create, sell and manage access to their live entertainment ecosystem.<\/p>\n
This includes sales and inventory management allowing users to sell tickets across all platforms; CRM to manage fan data on tickets, season tickets and memberships to deliver an enhanced personalised experience; and data and insights to provide comprehensive reports that take data from all open-distribution sales channels.<\/p>\n
Commanders fans will be able to use the SeatGeek mobile app to purchase tickets and scan into FedExField on game day, as well as benefit from event day technology Rally, which can show information on weather, driving directions and ride-sharing.<\/p>\n
Jason Wright, team president of Washington Commanders, said:\u00a0 \u201cThis partnership reflects our belief in one another. It\u2019s as simple as that. SeatGeek sees the immense talent we have brought in to return our 90-year franchise to championship performance, on and off the field.<\/p>\n
\u201cWe see the innovative, bold approach they are taking to transform their industry. We share an entrepreneurial spirit that is willing to do things differently to improve the experience of every Commanders fan, and I can\u2019t wait to get started.\u201d<\/p>\n
Ryan Moreland, Washington Commanders\u2019 chief partnership officer, said: \u201cIt became clear to us from the beginning that the Commanders and SeatGeek are kindred and like-minded partners in continuing to challenge the status quo to pull forward a mobile-first and fan-centric experience in ticket purchasing and overall fan experience.<\/p>\n
\u201cOur organisation and our fans will see tremendous benefit from this partnership, and it continues an intentional shift on our part to source partners\u00a0who are changing the game to ensure\u00a0a more immersive and efficient fan experience.\u201d<\/p>\n
Danielle du Toit, president of SeatGeek\u2019s enterprise business, added: \u201cThe Washington Commanders are an incredibly dynamic organisation, with a new president who is truly focused on the fan experience, and I know they will pave the way for digital transformation across the league.<\/p>\n
\u201cPartnering with such a visionary leader that prioritises the entire journey of the fan experience is incredibly rewarding, but more importantly, signals how teams should be prioritising integrating innovative technologies into their organisations. Our work together will focus on adapting to radical shifts in fan habits, preferences, and needs. It\u2019s critical to innovate today to reap the long-term benefits of tomorrow.\u201d<\/p>\n
Image: All-pro Reels<\/a>\/CC-BY-SA-2.0<\/a>\/Edited for size<\/p>\n<\/div>\n