naming rights deal with Ticketmaster in 2020<\/a>, said ticket sales revenue was up 24% year on year, with attendance up 15% and four weekend sell-outs over the course of the season. Ticket sales are also up 65% compared to 2019, the last year before the COVID-19 pandemic.<\/p>\nThe PLL season is played by eight franchises on a tour-based schedule, with 14 different cities staging match weekends in 2022. This season\u2019s final was played at the 18,500-capacity Subaru Park in Pennsylvania, with Gillette Stadium in Boston and Audi Field in Washington DC also hosting post-season games.<\/p>\n
The matchday sell-outs were at the 8,500-seat Tom & Mary Casey Stadium in Albany (NY), 8,500-seat Homewood Field in Baltimore, 3,500-seat Rafferty Stadium in Fairfield (CT) and 3,000-seat Barton Stadium in Denver.<\/p>\n
\u201cSeason four saw meaningful growth across core commercial categories,\u201d said co-founder and chief executive Michael Rabil.<\/p>\n
\u201cOur data shows growth in overall fan volume and engagement \u2013 including expansion of viewership, onsite attendance, purchasing activity, and engagement with PLL products and content.<\/p>\n
\u201cOn the heels of two years encumbered by COVID, this was the first \u2018apples to apples\u2019 season we\u2019ve had since 2019, presenting a benchmark moment for growth that we\u2019ll build on in years to come.\u201d<\/p>\n
PLL chiefs said the 2022 season was the most-watched season across broadcasts in the PLL\u2019s four-year history. Viewership increased across all key demographics, including P18-49 (+32%), female viewers (+29%), F18-49 (+26%), and M25-54 (+26%).<\/p>\n
Paul Rabil, PLL\u2019s co-founder and president, said: \u201cBoth on and off the field, the 2022 PLL season was filled with powerful wins.<\/p>\n
\u201cTo have a successful season in venue and across media, our operations, media and business intelligence teams worked tirelessly to identify the right markets within a small window of the summer to capitalise on the momentum from 2021. Their data-driven decisions took us to four weekend sell-outs and an amazing 73 net promoter score. The on-site experience continues to elevate year-over-year, and we\u2019re only getting started.\u201d<\/p>\n
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Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"[ad_1] North America\u2019s Premier Lacrosse League (PLL) powered by Ticketmaster has tracked significant growth across ticketing and digital platforms during the 2022 season. The men\u2019s professional lacrosse tournament, which agreed a naming rights deal with Ticketmaster in 2020, said ticket sales revenue was up 24% year on year, with attendance up 15% and four weekend … <\/p>\n","protected":false},"author":1,"featured_media":2613,"comment_status":"","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2,3071,191],"tags":[],"class_list":["post-2612","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-featured-news","category-premier-lacrosse-league","category-sports"],"_links":{"self":[{"href":"https:\/\/blog.goticketly.com\/index.php\/wp-json\/wp\/v2\/posts\/2612","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.goticketly.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.goticketly.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.goticketly.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.goticketly.com\/index.php\/wp-json\/wp\/v2\/comments?post=2612"}],"version-history":[{"count":0,"href":"https:\/\/blog.goticketly.com\/index.php\/wp-json\/wp\/v2\/posts\/2612\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.goticketly.com\/index.php\/wp-json\/wp\/v2\/media\/2613"}],"wp:attachment":[{"href":"https:\/\/blog.goticketly.com\/index.php\/wp-json\/wp\/v2\/media?parent=2612"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.goticketly.com\/index.php\/wp-json\/wp\/v2\/categories?post=2612"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.goticketly.com\/index.php\/wp-json\/wp\/v2\/tags?post=2612"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}