{"id":2987,"date":"2022-11-17T03:11:41","date_gmt":"2022-11-17T11:11:41","guid":{"rendered":"https:\/\/blog.goticketly.com\/index.php\/2022\/11\/17\/indiana-university-athletics-expands-learfield-partnership\/"},"modified":"2022-11-17T03:11:41","modified_gmt":"2022-11-17T11:11:41","slug":"indiana-university-athletics-expands-learfield-partnership","status":"publish","type":"post","link":"https:\/\/blog.goticketly.com\/index.php\/2022\/11\/17\/indiana-university-athletics-expands-learfield-partnership\/","title":{"rendered":"Indiana University Athletics expands Learfield partnership"},"content":{"rendered":"<p> [ad_1]<br \/>\n<\/p>\n<div id=\"primary\">\n<p class=\"standfirst\">Indiana University Athletics will utilise Learfield Amplify, the ticket sales division of Learfield, as part of its newly expanded partnership with the US collegiate sports marketing company. \u00a0<\/p>\n<p>As part of the expanded deal, an on-campus sales team will be established to drive new fan engagement and to aid existing season ticket-holders.<\/p>\n<p>Indiana University Athletics is also represented by Learfield for multimedia rights and sponsorship sales, as well as for the university\u2019s official athletics website and app created by Sidearm Sports, and digital ticketing platform, which is powered by Paciolan.<\/p>\n<p>Amplify\u2019s on-campus sales team will also work alongside Learfield\u2019s Indiana University sports properties multimedia rights team, and leverage technology from school sports ticketing group, Paciolan, through its primary ticketing system Salesforce and marketing automation.<\/p>\n<p>Scott Dolson, Indian University vice-president and director of athletics, said: \u201cLearfield has been an outstanding partner to Indiana University Athletics for decades, and I am excited to build on that relationship with Learfield Amplify.<\/p>\n<p>\u201cWe have seen tremendous growth in our ticket sales in the last two years, and this partnership takes those efforts to a new level as we create a world-class atmosphere at our home sporting events.\u201d<\/p>\n<p>Dolson added: \u201cAs we continue to focus on serving our fans, it\u2019s great to know that we have a partner in Learfield that shares our commitment to meet the needs of our proud and loyal legion of fans all around the state and the country.\u201d<\/p>\n<p>Chris Sanders, executive vice-president of multimedia rights at Learfield, said: \u201cIndiana and Learfield have been long-time partners, and we\u2019re thrilled to continue enhancing this relationship with the addition of a dedicated ticket sales staff.<\/p>\n<p>\u201cThis new team will align on many respects with Indiana University Sports Properties, allowing us to quickly provide the best possible experiences to Indiana fans across the country.\u201d<\/p>\n<p>\t\t\t\t\t\t\t<!-- \n\n<div class=\"tax-cat-tags\">\n\t\t\t\t\t\t\t\t\n\n<div class=\"col-sm-6 tax-cat\">\n\t\t\t\t\t\t\t\t\t\n\n<p class=\"\">Filed under<\/p>\n\n\n\n\t\t\t\t\t\t\t\t\t<button class=\"btn\" >Awards<\/button>|<button class=\"btn\" >Ticketing<\/button>\n\n\t\t\t\t\t\t\t\t<\/div>\n\n\n\n\t\t\t\t\t\t\t\t\n\n<div class=\"col-sm-6 tax-tags\">\n\t\t\t\t\t\t\t\t\t\n\n<p class=\"\">Tags<\/p>\n\n\n\t\t\t\t\t\t\t\t\t<button class=\"btn\" >Ticketing<\/button>|<button class=\"btn\" >Stadiums<\/button>\n\t\t\t\t\t\t\t\t<\/div>\n\n\n\t\t\t\t\t\t\t<\/div>\n\n --><\/p><\/div>\n<p>[ad_2]<br \/>\n<br \/><a href=\"https:\/\/www.theticketingbusiness.com\/2022\/11\/17\/indiana-university-athletics-expands-learfield-partnership\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>[ad_1] Indiana University Athletics will utilise Learfield Amplify, the ticket sales division of Learfield, as part of its newly expanded partnership with the US collegiate sports marketing company. \u00a0 As part of the expanded deal, an on-campus sales team will be established to drive new fan engagement and to aid existing season ticket-holders. Indiana University &hellip; <\/p>\n","protected":false},"author":1,"featured_media":2988,"comment_status":"","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3396,3397,926,2169,191,8],"tags":[],"class_list":["post-2987","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-amplify","category-indiana-university-athletics","category-learfield","category-paciolan","category-sports","category-ticketing"],"_links":{"self":[{"href":"https:\/\/blog.goticketly.com\/index.php\/wp-json\/wp\/v2\/posts\/2987","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.goticketly.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.goticketly.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.goticketly.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.goticketly.com\/index.php\/wp-json\/wp\/v2\/comments?post=2987"}],"version-history":[{"count":0,"href":"https:\/\/blog.goticketly.com\/index.php\/wp-json\/wp\/v2\/posts\/2987\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.goticketly.com\/index.php\/wp-json\/wp\/v2\/media\/2988"}],"wp:attachment":[{"href":"https:\/\/blog.goticketly.com\/index.php\/wp-json\/wp\/v2\/media?parent=2987"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.goticketly.com\/index.php\/wp-json\/wp\/v2\/categories?post=2987"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.goticketly.com\/index.php\/wp-json\/wp\/v2\/tags?post=2987"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}