{"id":3337,"date":"2023-01-03T04:09:49","date_gmt":"2023-01-03T12:09:49","guid":{"rendered":"https:\/\/blog.goticketly.com\/index.php\/2023\/01\/03\/music-fans-oppose-dynamic-pricing-priced-out-of-gigs-according-to-research\/"},"modified":"2023-01-03T04:09:49","modified_gmt":"2023-01-03T12:09:49","slug":"music-fans-oppose-dynamic-pricing-priced-out-of-gigs-according-to-research","status":"publish","type":"post","link":"https:\/\/blog.goticketly.com\/index.php\/2023\/01\/03\/music-fans-oppose-dynamic-pricing-priced-out-of-gigs-according-to-research\/","title":{"rendered":"Music fans oppose dynamic pricing, priced out of gigs according to research"},"content":{"rendered":"<p> [ad_1]<br \/>\n<\/p>\n<div id=\"primary\">\n<p class=\"standfirst\">Music fans across Britain have been priced out of attending live music gigs, according to recent research from data and analytics group, YouGov.\u00a0<\/p>\n<p><a href=\"https:\/\/yougov.co.uk\/topics\/economy\/articles-reports\/2022\/12\/22\/half-britons-have-been-priced-out-attending-live-m\" target=\"_blank\" rel=\"noopener\">Research from YouGov<\/a> showed that more than half of Britons also strongly opposed dynamic pricing when it comes to purchasing tickets. The survey demonstrated that 71% were against the idea, including 52% who \u2018strongly\u2019 opposed dynamic pricing in live music.<span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\n<p>The research from YouGov revealed that just 5% of those surveyed supported dynamic pricing, while younger people are generally less against the idea than those over 55. Some 51% of 18 to 24-year-olds opposed dynamic pricing compared to 74% of over-55s.<span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\n<p>Dynamic pricing was also better received by young people, with 15% supporting the system compared to 2% of over-55s.<span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\n<p>The price of tickets has also prevented nearly one in five Britons from attending a gig over recent years, according to the YouGov survey. Six in ten Britons (60%) have been to a live music concert, with 14% of those surveyed attending regularly. However, many said they are now being priced out of live music.<span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\n<p>Despite roughly a third of those surveyed (34%) responding they have not wanted to see a concert in recent years, just over half (51%) said that the price of the ticket stopped them from attending a gig at least once in the last five years.<span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\n<p>Some 18% said that it has happened frequently.<span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\n<p>Even outside the use of dynamic pricing, 77% of respondents said that the price to see live music is expensive, while 44% said that it is \u2018very\u2019 expensive. Three-quarters of those that attend gigs (75%) have paid more than \u00a350 ($60\/\u20ac57) for a concert ticket, including 36% that have spent more than \u00a3100 on a ticket.<span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\n<p>Some 9% of respondents said they paid up to \u00a3200 or more for a ticket to watch a concert.<span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\n<p>YouGov also asked its respondents what a fair price for a standard ticket to see a popular act at a large-scale concert would be, with just over half (53%) suggesting \u00a340 or less.<span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\n<p>Further research from YouGov found that over a fifth of Britons have purchased gig tickets from unofficial sources. Overall, 18% of respondents said they have previously bought tickets from unofficial sellers, including 2% that said they purchased tickets from touts on the street outside the venue or event. A further 3% said they bought tickets from strangers and 8% from online resellers.<span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\n<p>The most common source of second-hand tickets was through friends and family, with 9% responding that they have purchased tickets this way. More than a third of those that purchased from unofficial sellers (36%) typically paid more than face value, including 13% who paid \u2018considerably\u2019 more.<span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\n<p>\t\t\t\t\t\t\t<!-- \n\n<div class=\"tax-cat-tags\">\n\t\t\t\t\t\t\t\t\n\n<div class=\"col-sm-6 tax-cat\">\n\t\t\t\t\t\t\t\t\t\n\n<p class=\"\">Filed under<\/p>\n\n\n\n\t\t\t\t\t\t\t\t\t<button class=\"btn\" >Awards<\/button>|<button class=\"btn\" >Ticketing<\/button>\n\n\t\t\t\t\t\t\t\t<\/div>\n\n\n\n\t\t\t\t\t\t\t\t\n\n<div class=\"col-sm-6 tax-tags\">\n\t\t\t\t\t\t\t\t\t\n\n<p class=\"\">Tags<\/p>\n\n\n\t\t\t\t\t\t\t\t\t<button class=\"btn\" >Ticketing<\/button>|<button class=\"btn\" >Stadiums<\/button>\n\t\t\t\t\t\t\t\t<\/div>\n\n\n\t\t\t\t\t\t\t<\/div>\n\n --><\/p><\/div>\n<p>[ad_2]<br \/>\n<br \/><a href=\"https:\/\/www.theticketingbusiness.com\/2023\/01\/03\/music-fans-oppose-dynamic-pricing-priced-out-of-gigs-according-to-research\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>[ad_1] Music fans across Britain have been priced out of attending live music gigs, according to recent research from data and analytics group, YouGov.\u00a0 Research from YouGov showed that more than half of Britons also strongly opposed dynamic pricing when it comes to purchasing tickets. The survey demonstrated that 71% were against the idea, including &hellip; <\/p>\n","protected":false},"author":1,"featured_media":3338,"comment_status":"","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[900,48,260,602,364,365,3654],"tags":[],"class_list":["post-3337","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-britain","category-concerts","category-dynamic-pricing","category-gigs","category-live-music","category-research","category-yougov"],"_links":{"self":[{"href":"https:\/\/blog.goticketly.com\/index.php\/wp-json\/wp\/v2\/posts\/3337","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.goticketly.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.goticketly.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.goticketly.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.goticketly.com\/index.php\/wp-json\/wp\/v2\/comments?post=3337"}],"version-history":[{"count":0,"href":"https:\/\/blog.goticketly.com\/index.php\/wp-json\/wp\/v2\/posts\/3337\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.goticketly.com\/index.php\/wp-json\/wp\/v2\/media\/3338"}],"wp:attachment":[{"href":"https:\/\/blog.goticketly.com\/index.php\/wp-json\/wp\/v2\/media?parent=3337"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.goticketly.com\/index.php\/wp-json\/wp\/v2\/categories?post=3337"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.goticketly.com\/index.php\/wp-json\/wp\/v2\/tags?post=3337"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}