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The live events industry in the UK is set to have a strong year in 2023, with rising demand for festivals, gigs, West End theatre and VIP event tickets.<\/p>\n
According to an article from the Guardian<\/a>, demand for tickets is increasing despite a cost-of-living crisis across the UK, which will continue the industry\u2019s recovery following the COVID-19 pandemic.\u00a0<\/span><\/p>\n While many are faced with high energy bills and rising food costs, money is still being saved for events and summer festivals.\u00a0<\/span><\/p>\n However, it is going to be pricy with numerous events having to also up their prices due to increased running costs. For example, UK flagship festival Glastonbury raised its ticket price<\/a> in October by 26% to \u00a3340 ($408\/\u20ac386) to cover cost rises.\u00a0<\/span><\/p>\n In June last year, theatre industry publication the Stage revealed that the price of West End theatre shows increased by more than 21%<\/a> since pre-pandemic levels in 2019.\u00a0<\/span><\/p>\n Tickets for theme parks in the UK are also expected to rise. Merlin Entertainments, which is the world\u2019s second-largest theme park operator after Disney, has risen its prices for a number of attractions in the UK.\u00a0<\/span><\/p>\n The operator owns Thorpe Park, Legoland, Madame Tussauds and Sea Life, and has increased on-the-day ticket prices at Alton Towers from \u00a356 in 2019 to \u00a368 in 2023.\u00a0<\/span><\/p>\n Demand for live entertainment was recently demonstrated by the return of comedian Peter Kay to touring, which inspired an influx of ticket purchases<\/a>.\u00a0<\/span><\/p>\n