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The National Football League (NFL)\u2019s Detroit Lions has partnered with Wallaroo to act as the franchise\u2019s official artificial intelligence (AI) and machine learning (ML) partner.\u00a0<\/p>\n
The Lions will work with Wallaroo to utilise AI across a number of business objectives on and off the field, including ticketing, parking, concessions, retail and fan sentiment.\u00a0<\/span><\/p>\n Detroit Lions senior vice-president of strategy and analytics, Ashton Mullinix, said: \u201cOur organisation continues to look for innovative ways to improve our business and be a leader in the use of analytics throughout the NFL.\u00a0<\/span><\/p>\n \u201cWith the help of Wallaroo we are looking to scale our use of AI to leverage real-time data to impact decision making.\u201d<\/p>\n Vid Jain, chief executive and founder of Wallaroo Labs, added: \u201cProfessional sports teams generate terabytes of data from sources including ticketing, concessions, retail, social media, vendors, player stats and more. This data is a treasure trove of information, but it is only valuable if you can understand and apply it to make better decisions \u2013 this is where AI comes in.\u00a0<\/span><\/p>\n \u201cThe Lions\u2019 commitment to applying AI to optimise performance and find new ways to use their data both on and off the field makes this an exciting collaboration for Wallaroo.\u201d<\/p>\n The partnership will see the integration of Wallaroo technology into the newly established Trace3 Analytics War Room at the 65,000-capacity Ford Field (pictured).\u00a0<\/span><\/p>\n Wallaroo will work alongside the Lions\u2019 analytics team during games to improve the fan experience.\u00a0<\/span><\/p>\n Hector Leano, head of product marketing and brand at Wallaroo, said: \u201cThe Detroit Lions are a great partner to demonstrate the power of AI to drive impactful business results.\u00a0<\/span><\/p>\n \u201cAlready a recognised brand in the heart of the US manufacturing and CPG industries, this integration further positions the Lions as a technology leader showcasing the value of AI and ML technologies to other leaders in those industries.\u201d<\/p>\n Alex Ballew, Detroit Lions director of data strategy and insights, added: \u201cWe are very strategic in the partnerships we bring into our organisation because we want to ensure each partnership is providing tremendous value to both parties.<\/p>\n \u201cWith Wallaroo we saw a partner with experience in using AI to drive positive performance results. We look forward to leveraging this technology across our business and providing a better fan experience to our fans.\u201d<\/p>\n \t\t\t\t\t\t\t<\/p><\/div>\n