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Made Media and Easy-connect have entered into a strategic partnership to support cultural organisations in reaching new audiences and increasing revenue.\u00a0<\/p>\n
London-headquartered Made Media works with cultural and creative organisations to create solutions that drive strategy, while Vienna-based Easy-connect works with arts institutions to digitise sales and communications channels.<\/p>\n
The partnership will enable Made to help organisations showcase their brand storytelling, while increasing ticket and donation revenue.<\/p>\n
Easy-connect will be able share its knowledge on digitising sales and communications channels, through dedicated digital tools which will also strengthen customer retention and audience engagement.<\/p>\n
Made Media\u2019s clients will now have access to Easy-connect\u2019s white label app solution and digital engagement tools, which include social and community features, personalised communication options and fully-integrated ticket purchasing. Easy-connect\u2019s clients will benefit from Made Media\u2019s highly-customised marketing and ticketing websites.<\/p>\n
James Baggaley, chief executive of Made Media, said: \u201cI\u2019m excited to announce this strategic partnership with Easy-connect, which will enable Made Media clients to take advantage of their innovative tools for audience acquisition and development, with a particular focus on new, younger, and digitally-native audiences.\u201d<\/p>\n
Easy-connect\u2019s co-founder and CEO Wolfgang Graf added: \u201cThis new cooperation with Made, one of the leading voices in the cultural sector, is a huge next step on our road to overseas expansion. We are particularly excited to see how our clients will benefit from the combination of Made\u2019s website expertise and Easy-connect\u2019s next-gen apps to boost digital audience (re)engagement. A promising start to the New Year.\u201d<\/p>\n
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