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Independent promoters have teamed up in the US to create a new company to help expand the live entertainment industry.\u00a0<\/p>\n
LiveCo brings together Base Entertainment, Premier Productions, Icon Concerts, Rush Concerts and Peachtree Entertainment, with financial backing from Waterland Private Equity.<\/p>\n
Leading the team will be Brian Beck, who has previously served as chief operating officer of SFX, and as chief executive of Clear Channel Entertainment and Base Entertainment. Making up the team will be Michael Pugh and Shane Quick from Premier Productions, Icon Concerts\u2019 Paul Meloche, Jacob Reiser from Rush Concerts, Mark Maluso from Base Entertainment and Bradley Jordan from Peachtree Entertainment.<\/p>\n
Becker said: \u201cOur goal is to make a difference in specific areas of the live event space. By being able to focus in on key strategic genres where we see tremendous value and room for growth, and delivering a personalised strategy, we can create exciting new opportunities for both performers and fans.\u201d<\/p>\n
LiveCo will work to produce events featuring artists from a wide range of genres, including country, comedy, magic, faith, family entertainment, variety and festivals.<\/p>\n
Meloche added: \u201cWe are committing resources to artists, genres, venues, and markets we believe in and can add value to. There is tremendous opportunity in our areas of focus, both in terms of what is already there and what we can develop in partnership with them.\u201d<\/p>\n
LiveCo has developed and will continue to enhance proprietary software and production resources. Having regional offices across the US will also help to assist LiveCo\u2019s mission to cater for existing talent, cultivate rising stars and develop new content, venues and marketplaces.<\/p>\n
Quick said: \u201cWhat makes LiveCo unique is that upon joining our group, everyone is a partner and we welcome promoters and entrepreneurs from all facets of our industry to join us in this venture.<\/p>\n
\u201cWe want to build this business with a focus on individuals, reflecting the ethos of our company. The door is always open for new companies to join us and we welcome anyone who shares our vision of creating entertainment for all audiences, no matter where in this country they call home.\u201d<\/p>\n
Image L to R:\u00a0Shane Quick, Premier Productions; Tim Ward, LiveCo;\u00a0Jacob Reiser, Rush Concerts;\u00a0Paul Meloche, Icon Concerts;\u00a0Mark Maluso, Base Entertainment;\u00a0Brian Becker, LiveCo;\u00a0Mark Dinerstein, Live Co;\u00a0Michael Pugh, Premier Productions;\u00a0Dale Head, LiveCo and\u00a0Bradley Jordan, Peachtree Entertainment.\u00a0<\/em><\/span><\/p>\n \t\t\t\t\t\t\t<\/p><\/div>\n