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Sky Stadium (pictured), a multi-purpose sport and entertainment venue in Wellington, is celebrating hosting its biggest ever crowd for a live performance, with last week’s Ed Sheeran concert also becoming the first stadium event in New Zealand to be ticketed 100% in-app. \n<\/p>\n
In-app ticketing meant that attendees could rely on a fully digital, app-based ticketing solution without the need for paper or emailed PDF tickets. The Ticketek solution restricted the delivery of tickets to app-only, which enhanced control and restricted resale by unauthorised sellers.<\/p>\n
Shane Harmon, chief executive of Sky Stadium, said: \u201cWe couldn\u2019t be happier with the roll-out for the Ed Sheeran concert. Hosting 48,000 concert goers and doing so using only in-app ticketing for the first time was a milestone on both fronts.<\/p>\n
\u201cWe also recorded the fastest ever time for scanning fans into the stadium with 5,000 patrons entering every 15 minutes at peak times.\u201d<\/p>\n
The Ticketek platform provided customers, promoters and artists with benefits such as enhanced security features. The use of encrypted barcodes led to a reduction in ticket scalping and fraud, and also ensured that tickets ended up in the hands of genuine fans.<\/p>\n
\u201cIn-app ticketing makes it significantly harder for scalpers and fraudsters and so we experienced a significant and welcome reduction in disappointed fans showing up with fraudulent tickets,\u201d said Harmon.<\/p>\n
Cameron Hoy, managing director of TEG-owned Ticketek, said: \u201cWhen it\u2019s done right, in-app ticketing makes it incredibly difficult to produce and sell a fake ticket. Ticketek has delivered improved ticket security and protections for genuine fans through the in-app approach. We\u2019re definitely making inroads against scalpers who can have such an impact on genuine fan access to events.\u201d<\/p>\n