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Our weekly tech round-up from the world of ticketing and associated industries\u2026<\/p>\n
Premier League club Brentford FC said Ticketmaster\u2019s ticket exchange was the key reason for it selecting the business as its new ticketing partner.<\/p>\n
The club, enjoying its second successive season in England\u2019s top flight, said fans will benefit from Ticketmaster\u2019s full range of technologies, including 3D virtual venue and digital tickets. It said Ticketmaster\u2019s ticket exchange was \u201ca key deciding factor\u201d in the club choosing its technology solutions from summer 2023.<\/p>\n
Jon Varney, Brentford chief executive, said: \u201cWe believe that their platform will make it easier for our fans to buy tickets and manage their ticketing accounts. Their ticket exchange in particular was one feature that we were impressed with. It\u2019s intuitive and easy to use \u2013 and this will be really important for us as we look to maximise seat occupancy going forward.\u201d<\/p>\n
Brentford this week introduced a new \u2018every seat counts\u2019 policy<\/a> in a bid to fill its Gtech Community Stadium for all league home games.<\/p>\n More than 20 cameras have been installed at Johannesburg\u2019s vast FNB Stadium to catch criminals selling fake tickets ahead of this weekend\u2019s derby between Kaizer Chiefs and Orlando Pirates.<\/p>\n Stadium Management SA (SMSA), the operator of the 95,000-capacity venue, said 24 cameras have been installed around the stadium precinct, with some deploying licence plate recognition technology, in a bid to prevent the illicit ticket sales that dogged a recent high-profile match. The venue, which hosted the 2010 FIFA World Cup Final, has also switched ticketing provider and is now working with Ticketpro.<\/p>\n \u201cWhen you arrive at the venue, with the current scanning system it\u2019ll clearly indicate if you\u2019ve got a fake ticket\u2026 you\u2019ll then be referred to a verification point, if it\u2019s not clarified or cleared as a legitimate ticket you\u2019ll be removed,\u201d SMSA managing director Bertie Grobbelaar told the Sowetan news site<\/a>.<\/p>\n Venuetize, the Everi-owned venue platform, is seeking growth in motorsports through a new strategic agreement with 1839 Labs that will debut at the new Formula 1-compliant Balaton Gate Motor Speedway in Hungary.<\/p>\n The pair\u2019s collaboration will expand the mobile experience across the FIA grade A racetrack property as its resort and additional hospitality projects are completed. Venuetize, which offers services such as payments, navigation, ticketing and security, said it will then seek new partnerships at racetracks around the world, such as F1, NASCAR, MotoGP and other motorsports.<\/p>\n J.P. Bonin, chief executive of 1839 Labs, said: \u201cAfter significant market research, we concluded that the Everi\u2019s Venuetize platform provides a key component to our Smart Buildings IoT ecosystem being deployed throughout all the Balaton Gate projects. 1839 Labs, in combination with Venuetize is creating specifically tailored fan engagement tools and other mobile-first hospitality elements. In conjunction with other proprietary technologies, we will deliver a state-of-the-art mobile experience unmatched at any other motorsports venue.\u201d<\/p>\n Event management platform HappsNow is to launch its first-ever digital collectible tickets through a partnership with Web3 ticketing software platform Gybsy.<\/p>\n HappsNow \u2013 whose clients include PGA Tour events \u2013 is creating a new interactive fan experience for ticket holders before, during and after events. In addition to providing a limited-edition collectible keepsake for the attendee, the new ticketing solution allows HappsNow to create fan communities of digital collectible ticketholders that gain access to exclusive rewards, merchandise, entrance to events, meet and greets and premium seats.<\/p>\n Ryan McCann, chief executive of HappsNow, said: \u201cOur partnership will allow us to provide our client base the ability to control secondary sales as well as build a loyalty and rewards program utilising the Gybsy platform.\u201d<\/p>\n \t\t\t\t\t\t\t<\/p><\/div>\nFNB Stadium targets fake tickets<\/h3>\n
Venuetize seeks motorsports growth<\/h3>\n
HappsNow unveils first digital collectible tickets<\/h3>\n