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Ticketing and data insights provider Ticketek has agreed a long-term partnership with theatre company Marriner Group.\u00a0<\/span><\/p>\n Ticketek will provide Marriner Group, which is one of the largest privately-owned theatre companies in Australia, with its ticketing technology, marketing and data insights during the deal.\u00a0<\/span><\/p>\n Marriner Group is the owner and operator of numerous theatres in Melbourne, including the Princess Theatre, Regent Theatre, Comedy Theatre and Forum Melbourne. The group is currently hosting international musicals including Harry Potter and the Cursed Child, Moulin Rouge! The Musical and Jagged Little Pill.\u00a0<\/span><\/p>\n \u201cWe are absolutely delighted to have chosen Ticketek as ticketing provider for our theatres, which have a long and proud heritage,\u201d said Jason Marriner, chief executive of Marriner Group. \u201cMarriner Group selected Ticketek due to its compelling ticketing proposition, its consistent track record of innovation and advanced data and insights capabilities.<\/p>\n \u201cThese will enhance our business and provide our customers with an increasingly seamless purchase and performance day experience.\u201d\u00a0<\/span><\/p>\n Ticketek is part of TEG and Marriner Group will not only utilise Ticketek\u2019s ticketing solutions, but will also gain access to TEG\u2019s data insights and marketing research platform Ovation.\u00a0<\/span><\/p>\n Cameron Hoy, managing director of Ticketek, said: \u201cWe are incredibly proud to have been selected by the team at Marriner Group to provide Ticketek\u2019s ticketing, marketing and data analytics solution to these iconic theatres under the Marriner Group banner.\u00a0<\/span><\/p>\n \u201cOur partnership will see the full suite of Ticketek and Ovation\u2019s capabilities deployed to deliver an enhanced ticket purchasing.\u201d\u00a0<\/span><\/p>\n Geoff Jones, CEO of Ticketek owner TEG, added: \u201cWe are excited to embark on this new partnership\u00a0with Marriner Group, which is proprietor of some of the crown jewels of Australian theatre. The\u00a0 Princess, The Regent, Comedy Theatre and The Forum occupy a special place in the heart of\u00a0 Melbournians and theatre goers across Australia.<\/p>\n \u201cThis partnership is another signal that Ticketek is emerging from the pandemic stronger than ever\u00a0with an enhanced position in theatre and the arts.\u201d<\/p>\n Image: Kilyan Sockalingum<\/a> on Unsplash<\/a><\/p>\n<\/div>\n