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We round up the latest movements from the ticketing sector and associated industries\u2026<\/p>\n
Former Ticketmaster vice-president of sales and marketing\u00a0Lauren Pye<\/b>\u00a0has been brought in to lead the new US team of integrated streaming and event payment platform, TicketCo.<\/p>\n
TicketCo already has a presence in Norway, the UK, Poland and Sweden. It will also target Germany and the Netherlands as part of its European expansion plans.<\/p>\n
Pye will take on the role of vice-president of sales. She said: \u201cTicketCo is exactly what the US events industry needs and hasn\u2019t been offered yet. It\u2019s a game changer, I\u2019ve not seen another company offer ticketing, live streaming, and video on demand, seamlessly built into one platform.<\/p>\n
\u201cThey all bring in integrations and outside partners to fill in their gaps. TicketCo has experienced great success in Europe as a disruptor and I\u2019m looking forward to delivering the same impact in the US.\u201d<\/p>\n
You can read the full story here:\u00a0TheTicketingBusiness.com<\/a><\/p>\n Elsewhere, live entertainment and venue management company ASM Global has appointed\u00a0Alex Merch\u00e1n<\/b>\u00a0to spearhead the company\u2019s global marketing strategies and development.<\/p>\n The new executive vice-president of marketing will be responsible for all marketing, data analytics, digital, creative and communications efforts for the company worldwide.<\/p>\n Merch\u00e1n said: \u201cASM\u2019s multichannel digital platform leverages a global footprint and rich live event data to create and power impactful marketing campaigns, drive guest engagement and grow ticket sales.<\/p>\n \u201cOur global scope and expertise, technology infrastructure, and strategic partners provide an exciting foundation to leverage on the ground marketing activation with a robust integrated digital network and deliver engaged audiences across all our stadiums, arenas, convention centres and theatres.\u201d<\/p>\n Read the full story here:\u00a0TheTicketingBusiness.com<\/a><\/p>\n The Coachella Valley Firebirds, an American Hockey League (AHL) franchise that has recently been unveiled, and Oak View Group (OVG), the global venue development, advisory and investment company for sports and live entertainment, has made two new appointments.<\/p>\n The Firebirds are an affiliate team for National Hockey League (NHL) franchise Seattle Kraken.<\/p>\n Gina Rotolo\u00a0<\/b>(pictured left) has been made the vice-president of marketing and communications for the Firebirds, while\u00a0Drew Gershenson<\/b>\u00a0(pictured right) has been brought in as director of booking for Coachella Valley Arena.<\/p>\n Rotolo will begin her role immediately and will report to Coachella Valley Arena president Steve Fraser, while Gershenson will begin at the end of January and report to JoAnn Armstrong, vice-president of programming.<\/p>\n Fraser said: \u201cWe are ecstatic to add an individual with Gina\u2019s experience as we continue to compile our team of top-end talent with the Coachella Valley Firebirds. Our goal for a winning franchise is building out a strong foundation for this organisation and growing our presence throughout Southern California.\u201d<\/p>\n Rotolo boasts more than 15 years of communications experience and has worked on the development of concert tours, artists residency shows, venues, professional sporting teams and events. In her new role, Rotolo will be responsible for building marketing, public relations and social teams.<\/p>\n Previously, Rotolo has worked as a consultant, representing clients including the NHL, Live Nation and Major League Baseball (MLB) franchise, Houston Astros.<\/p>\n Rotolo said: \u201cI am excited to be a part of Oak View Group and the Coachella Valley Firebirds. I look forward to working alongside this talented group of leaders tapped to bring hockey and entertainment to the Coachella Valley. I am eager to build the Firebirds brand and create impact through innovative marketing and communications strategies along with a core focus of fostering roots within the local community, with the Seattle Kraken, and with hockey fans around the world.\u201d<\/p>\n Gershenson has more than 10 years of industry experience working with artists, agents, managers and labels. He will be responsible for overseeing content programming for concerts, family shows and special events, as well as facilitating the AHL hockey schedules. Prior to going to OVG, Gershenson served as director of programming for ASM Global\u2019s Paycom Center in Oklahoma City.<\/p>\n He said: \u201cI\u2019m honoured to be joining an amazing team to help bring this dynamic new arena to life. Palm Springs is on the verge of an entertainment explosion, and I\u2019m thrilled to be part of the team to take it over the top. Coachella Valley Arena will be the premier destination to see top-notch entertainment.\u201d<\/p>\n Do you have news of an appointment that we should know about? Get in touch by emailing\u00a0<\/i>[email\u00a0protected]<\/span><\/i><\/a>\u00a0and we\u2019ll include it in our next round-up.<\/i><\/p>\n Images: Courtesy of OVG<\/p>\n<\/div>\n