![\"abandoned](\"https:\/\/www.attendstar.com\/wp-content\/uploads\/2021\/12\/abandoned-cart-email-marketing.png\")
<\/p>\n
What happens to people who visit your event\u2019s ticket sales page, put tickets in their shopping carts, but leave without completing their transactions? Their behaviors show that they were very interested in your event, but something stopped them from taking the final steps to buy. Don\u2019t let them get away! Instead, re-engage them using abandoned cart email marketing<\/a>.<\/p>\n Have you ever visited an ecommerce website, put some items in your online shopping cart, and then left the site without buying? If so, you may have received an email message from the online store shortly after you left the site that said something like:<\/p>\n These are abandoned cart messages which are sent to remind you there is still something in your online shopping cart. They\u2019re typically sent automatically to anyone who leaves items in their shopping carts for the sole purpose of convincing people who almost made a purchase to complete their transactions.<\/p>\n Abandoned cart email marketing is a type of re-engagement marketing strategy targeted to people who have shown interest in a company\u2019s products or services. In fact, they\u2019re so interested that they took the time to put items in their shopping carts.<\/p>\n For event marketing, the purpose of abandoned cart email marketing is to re-engage people who have shown interest in buying tickets because they put tickets in their shopping carts on your ticket sales page. The key to success is creating email messages that make the event seem irresistible and tap into each recipient\u2019s fear of missing out.<\/p>\n It\u2019s important that abandoned cart email messages go out quickly after a potential ticket buyer leaves tickets in their online shopping cart. Research shows sending a message within an hour after the abandonment typically works best, and sending follow up messages one day later and three days later can drive even better results.<\/p>\n If you decide to send a series of abandoned cart messages, you can test whether or not including a discount or other incentives in the message increases conversions. Testing is an important part of abandoned cart re-engagement, so you can learn what\u2019s keeping people from completing their transactions (e.g., price, payment options, cumbersome payment navigation, etc.). Then, you can send messages that alleviate those concerns and remove any roadblocks.<\/p>\n Ideally, abandoned cart email marketing should be automated. It\u2019s a type of drip email marketing<\/a> where a person\u2019s behavior triggers an email message to go out to that person. In this case, putting items in an online shopping cart and leaving the website without completing the transaction and buying is the trigger.<\/p>\n Automation will save you a significant amount of time, so make sure you\u2019re using a ticketing platform that integrates email marketing automation features, like AttendStar<\/a>! When you sell tickets using the AttendStar ticketing software, you\u2019ll have access to email marketing automation features, so it\u2019s easy to set up an abandoned cart email campaign and let it run automatically.<\/p>\n Abandoned cart email marketing should be part of your event marketing plan so people who have shown interest in your event take the final step to buy tickets.<\/p>\n It\u2019s easy to set up this type of email campaign using the re-engagement features in AttendStar. Contact us using the contact form<\/a> or by calling 615-223-1973 to learn how you can use AttendStar to sell more tickets.<\/p>\n<\/p><\/div>\nWhat is Abandoned Cart Email Marketing?<\/h2>\n
\n
How to Use Abandoned Cart Email Marketing for Re-engagement<\/h2>\n
Timing<\/h3>\n
Testing<\/h3>\n
Automation<\/h3>\n
Get Started with Abandoned Cart Email Marketing to Promote Your Events<\/h2>\n