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Leading North American live entertainment and ticketing groups including NIVA, APAP, See Tickets and Dice have joined forces as Fix The Tix to advocate for more equitable concert ticketing.<\/p>\n
Among the 19 founding members are major trade groups and companies that represent venues, promoters, agents, managers, the performing arts, artist and songwriter groups, recorded music, and independent ticketing companies.<\/p>\n
National Independent Venues Association (NIVA), Association of Performing Arts Professionals (APAP), American Association of Independent Music (A2IM) and the Recording Academy are among those to have put their name to the initiative.<\/p>\n
Fix The Tix said in a statement that it is representative of those who \u201ctake on all the risk\u201d in organising live events.<\/p>\n
It added: \u201cA broad coalition of live event industry organizations and professionals have formed to collectively advocate for a ticketing experience better than the nightmare many fans and artists currently navigate.<\/p>\n
\u201cThis coalition represents stakeholders who take on all the risk to create once-in-a-lifetime experiences and bring joy, employment, and economic impact to communities across America.<\/p>\n
\u201cWe are coming together to protect fans from price gouging and deceptive and predatory ticketing practices. There will be more to come from our coalition soon.\u201d<\/p>\n
The coalition has been formed in the wake of a series of negative experiences for fans, such as Ticketmaster\u2019s Taylor Swift pre-sale<\/a> last year that was disrupted by an unprecedented wave of bot attacks.<\/p>\n