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SeatGeek has replaced AXS as the official ticketing supplier of the PGA of America\u2019s top golf events.<\/p>\n
The exclusive six-year deal covers the PGA Championship, Senior PGA Championship, and Women\u2019s PGA Championship, as well as the 2025 Ryder Cup.<\/p>\n
The partnership has kicked off immediately with ticket sales starting for 2024 PGA Championship pre-registrants. General public sales for any remaining inventory will begin later in the summer.<\/p>\n
\u201cAt the PGA of America, we\u2019re continually looking to improve the championship experience, not only for our spectators but for our staff and tournament organizers who work tirelessly to create incredible moments for our attendees,\u201d said Arjun Chowdri, chief innovation officer at PGA of America. \u201cSeatGeek\u2019s technology and depth of data will give us unique insights into our spectators\u2019 wants and needs while also helping us connect with a new generation of fans and players.\u201d<\/p>\n
As part of the partnership, SeatGeek\u2019s event-day feature, Rally, will give attendees the opportunity to find driving directions on each course, purchase merchandise and receive details on event-day activations from brands.<\/p>\n
Jeff Ianello, head of sales, North America and executive vice president at SeatGeek, said: \u201cPGA of America has always been a catalyst for change within golf. Everything they do has been with spectators and players top of mind. This is why we\u2019re thrilled to work side by side with the PGA of America, who is committed to improving the championship experience and, as a result, growing the game for generations to come.\u201d<\/p>\n
SeatGeek recently announced a partnership with the Ladies Professional Golf Association (LPGA)<\/a>, as well as deals with Major League Baseball (MLB) and Paciolan, the largest ticketing company in college athletics.<\/p>\n Image: PGA of America<\/p>\n \t\t\t\t\t\t\t<\/p><\/div>\n