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Beijing-based ByteDance, an internet technology firm, has acquired cinema ticketing platform Leyinghui Cultural Media Co and comic platform Yizhikan.<\/p>\n
ByteDance, which also founded video-centric social media platform TikTok, has purchased Leyinghui from Shanghai-based Sky City Industrial Co. Leyinghui is a service provider of films, gifts, film entertainment marketing and other services.<\/p>\n
The company covers over 8,000 cinemas across China with the platform supporting seat selection and multiple ways to pay online.<\/p>\n
Leyinghui will transform into an online ticketing service provider alongside Douyin, the Chinese mainland counterpart for TikTok.<\/p>\n
Douyin\u2019s internal mini program for booking cinema tickets now lists Leyinghui alongside two other major online ticketing platforms in China, MaoYan and Tao Piao Piao.<\/p>\n
ByteDance also acquired comic platform Yizhikan through its subsidiary, Beijing Dingzhen Technology Co. The Yizhikan app offers works including Chinese comics, Japanese comics and transverse comics.<\/p>\n
The company now operates across multiple sectors including gaming, music, film and television production, cartoons, video streaming, news and novels.<\/p>\n
Image: Jonatan Moerman<\/a> on Unsplash<\/a><\/p>\n<\/div>\n