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Ticketing platform Ticketmaster has linked up with experiences technology company Redeam to prompt travellers to purchase tickets for events when booking trips on global travel websites.<\/p>\n
The partnership will enable event organisers to create special packages and promotions that travellers can combine with other experiences, when booking their trip.<\/p>\n
Redeam then shares these offers across hundreds of travel sites, including Expedia, Viator, TUI Amusement and more.<\/p>\n
Dan Armstrong, Ticketmaster\u2019s executive vice-president of distributed commerce, said: \u201cWith Redeam, we can fundamentally shift the way fans discover and buy tickets to live events when booking travel, whether for a vacation or even a business trip.\u201d<\/p>\n
According to a report from Oxford Economics<\/a>, shared by Redeam and Ticketmaster, 142 million attendees that were visiting from out-of-town went to concerts and live events in the US. This included 67.3 million attendees that were on a day trip and 75.6 million that were staying overnight.<\/p>\n Armstrong added: \u201cPeople want to book it all in one place \u2013 a flight to New York city, a hotel room in Soho, and tickets to a live event. By tapping into the vast inventory that exists on Ticketmaster\u2019s global marketplace, Redeam partner sites can be a true one-stop-shop for fans, and event organisers have the opportunity to reach people as they actively search for events to bundle with their travel experience.\u201d<\/p>\n Melanie Meador, Redeam president and chief executive, added: \u201cOur relationship with Ticketmaster exemplifies Redeam\u2019s mission: to empower experiences through innovation to inspire more people to travel and enjoy more of the world.<\/p>\n \u201cThis relationship proves our market strength and brings a huge audience to all our distribution partners as well as to our operator customers. As we continue to expand our solution set, we look forward to growing a significant and fruitful partnership with Ticketmaster.\u201d<\/p>\n Image: Philipp K\u00e4mmerer<\/a> on Unsplash<\/a><\/p>\n<\/div>\n