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Surrey County Cricket Club has appointed SecuTix as its new ticketing technology partner.<\/p>\n
The collaboration is part of Surrey\u2019s wider digital transformation of the club.<\/p>\n
Surrey will utilise a suite of the ticketing technology provider\u2019s solutions, including the S-360 ticketing platform, the TixNGo mobile ticket app and the in-built Business Intelligence system, which will help to improve data-driven decisions.<\/p>\n
Emily Clark, head of sales and marketing at Surrey, said: \u201cWe want to provide a best-in-class supporter experience to both members and fans.<\/p>\n
\u201cThe partnership with SecuTix means we can create a connected digital ecosystem, linking different parts of the business such as hospitality, members, juniors and cricket nets.<\/p>\n
\u201cSecutix provides an end-to-end solution, proven in cricket, that will help us achieve our ambitions, not just today, but also in the long term.\u201d<\/p>\n
David Hornby, SecuTix UK managing director, added: \u201cSurrey are arguably one of the most insight-driven sports organisations and acquiring, mining and driving decisions and insight from information is a key strategy for them.<\/p>\n
\u201cWe\u2019re delighted to share our expertise in cricket and look forward to helping Surrey get closer than ever before to their fans.\u201d<\/p>\n
SecuTix works with a number of cricketing organisations including Somerset, Lancashire, Warwickshire, Nottinghamshire, Kent as well as The Hundred.<\/p>\n
The Hundred recently announced it will maintain a young fan-focused approach<\/a> for 2022, as the success of the inaugural championship saw over 500,000 tickets sold.<\/p>\n Image: Jordan Mansfield\/Getty Images for Surrey CCC<\/p>\n<\/div>\n