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Serpentine Galleries has selected and implemented TixTrack\u2019s mobile-first Ticketure timed-entry system, becoming the first UK high-profile visitor attraction to partner with the US-based company.<\/p>\n
Serpentine is based in Kensington Gardens in Hyde Park, London and manufactured a soft launch of the Ticketure system for its KAWS exhibition: New Fiction\u00a0in December\u00a0.<\/p>\n
TixTrack has partnered with major visitor attractions globally including The Guggenheim Museum in New York;The Museum of Science and Industry in Chicago; The Huntington Library, Art museum and Botanical Gardens in California and the Art Gallery of New South Wales in Sydney.<\/p>\n
Serpentine will benefit from a mobile-first design and modern APIs for integrating with third-party systems. The Galleries deployed a Salesforce CRM solution and Ticketure offers a ready-made Salesforce Connector as a standard feature.<\/p>\n
TixTrack originally established a UK company and London office in 2016 to promote its Nliven reserved seating system, which is utilised by seven West End theatres.<\/p>\n
Ticketure was introduced to the UK market in 2021 and already has a number of clients with Serpentine Galleries being the company\u2019s first high-profile UK partner.<\/p>\n
Steven Sunshine, chief executive of TixTrack, said: \u201cFollowing our tremendous success introducing our Ticketure mobile-first timed-entry system to the North American and Australian markets, we are delighted to welcome Serpentine as our first high-profile UK client.<\/p>\n
\u201cTixTrack launched a UK operation in 2016 to sell and support our reserved seating system, called Nliven, which has secured a number of high-profile West End theatre clients.<\/p>\n
\u201cOur UK sales and support team, based in central London, are now keen to help additional UK visitor attractions to increase their timed-entry sales, conversion rates and levels of customer service by deploying Ticketure.\u201d<\/p>\n<\/div>\n