Event organisers in Africa can now access an enhanced payments and marketing service through a new strategic partnership between Nigerian businesses Afritickets and Flutterwave.
Digital payments giant Flutterwave and end-to-end ticketing platform Afritickets said their partnership can create more revenue opportunities for event organisers across the continent and improve the ticketing experience for event goers.
Afritickets, which was founded in 2011, said the alliance will help it to positively impact Africa’s event ticketing space with a platform that promises convenience, security, and the best exposure for event organisers.
Princess Ilomechine, product manager at Afritickets, said: “The Covid-19 pandemic saw a lot of event platforms take a big hit, leading to a massive decline in events and ticketing.
“We’re excited about our new collaboration with Flutterwave which enables event organisers on our platform receive payments from eventgoers anywhere in the world. Event organisers also get additional exposure from Flutterwave events web page when they register their events on Afritickets.
“We look forward to people experiencing the improved Afritickets event platform in a way they’ve never seen.”
Ife Orioke, chief commercial officer of Flutterwave, said: “The events and hospitality industry across Africa employs and sustains many young people. Our mission is always to create endless possibilities for everyone and this obviously includes event organisers and attendees.
“Our collaboration with Afritickets is one out of our many product-led efforts towards growing the sector. It’s our way of providing more markets and revenue opportunities to event organisers. We’re excited that high profile event organisers are already finding this partnership beneficial and we look forward to more platforms taking advantage of the infrastructure we’ve built.”
Image: Jannik Skorna on Unsplash