TheTicketingBusiness spoke to Lyubomyr Nykyforuk, Softjourn’s head of the solution creation department, about ticketing trends in 2023 and the role of Web3 and Artificial Intelligence (AI) in the sector. Nykyforuk has over 16 years of experience within the industry and has been working on Softjourn ticketing projects since 2007, when the company signed its first …
Vivid Seats data reveals festival trend changes
Fans are willing to travel further to attend music festivals in the US to see their favourite acts, according to data from online ticketing marketplace Vivid Seats. The data has revealed that the average distance a fan travelled between 2021 and 2022 was 433 miles. This year, Vivid Seats claimed that festival attendees will travel …