Skiddle, a UK-based primary ticketing outlet and online events guide, has turned to search and digital marketing agency, Click Consult, to implement a new content marketing strategy to support the outlet’s growth. The online music-event ticketing service, which has offices in Manchester, Liverpool, London and Preston, turned to Click to revamp its current content marketing …
TM updates site after consumer privacy investigation
Ticketmaster has made a series of changes to its US website after being found to be in breach of best practice guidelines concerning consumer privacy and data collection by third-party companies. Ticketmaster acted after an investigation by the BBB National Programs (BBBNP), which oversees self-regulation programmes in areas such as advertising and marketing, was triggered …
Playfly Sports acquires The Aspire Sport Marketing Group
Playfly Sports, a sports media, marketing and technology company, has acquired The Aspire Sport Marketing Group, which will help to deliver strategic planning, analytics and marketing services as well as ticket and hospitality sales and services. The Aspire Group is a sports and entertainment marketing firm and works across consulting, research and ticket sales and …
CTS Eventim introduces paid media agency Edge
CTS Eventim, a provider of ticketing services and live entertainment, has founded Edge (Entertainment Digital), a paid media agency that specialises in the entertainment market. Edge will have the ability to place targeted content on relevant portals outside of Eventim’s own platforms, which will enhance the entertainment company’s portfolio of services. Edge’s own services will …
Ticketek personalisation offers boost in sales conversions for clients
TEG-owned ticketing company Ticketek has completed the roll out of a new personalised and dynamic marketing platform. The platform is available throughout Ticketek’s six country markets and creates a single customer view of the 30 million customers in its database across multiple makerting channels, providing a boost in ticket sales for clients. According to Ticketek, …
Lily’s data flows beyond Norway
Lily is making life a little easier for venues and promoters in Norway. She’s a piece of SaaS ‘middleware’ which helps smooth data flows between some of the biggest ticketing businesses and popular email marketing services, such as Mailchimp. Developed by Oslo-based tech company HCL Nordic, Lily is now being used by more than 50 …