Playfly Sports, a sports media, marketing and technology company, has acquired The Aspire Sport Marketing Group, which will help to deliver strategic planning, analytics and marketing services as well as ticket and hospitality sales and services. The Aspire Group is a sports and entertainment marketing firm and works across consulting, research and ticket sales and …
Atlantic Coast Conference taps Elevate to aid with ticketing optimisation
The Atlantic Coast Conference (ACC) has partnered with Elevate Sports Ventures to aid the league with business intelligence and analytics, revenue optimisation, ticket and experiential ticket package strategy, and sales and distribution. The partnership will also aim to advance the fan experience for the collegiate athletic conference. Elevate Sports Ventures’ Dynamic Pricing Partners will work …
SeatGeek signed up by Paciolan as official secondary marketplace
SeatGeek has been named as the official secondary marketplace of Paciolan, expanding its college athletics reach and relationship with Paciolan-powered live entertainment venues. The platform’s secondary ticketing services will be directly integrated with Paciolan’s primary ticketing system, with an expected start date in July. Kim Damron, president of Paciolan and president of digital and technology …
Select US cinemas to screen major college football games
Texas-headquartered cinema company Cinemark has partnered with ESPN to showcase college football games on the big screen. Following the success of last year’s programme, Cinemark and ESPN are expanding the number of locations showing the select matches. This postseason, fans will be able to watch the College Football Play-off semi-final – the Vrbo Fiesta Bowl …
BookMyShow invests in TribeVibe, taps into college entertainment market
BookMyShow has cemented its interest in the college entertainment market by making an undisclosed investment in TribeVibe, a college entertainment company. The Mumbai-headquartered ticketing and entertainment company will target students and aim to bridge the gap between this particular young consumer base and brands. The investment will also enable BookMyShow to scout for those looking …
HomeTown Ticketing receives $75m boost
HomeTown Ticketing, a digital ticketing and event software for schools, districts, conferences and associations company, has secured a $75m (£57m/€69m) investment from private equity firm, Nexa Equity. The software company is headquartered in Columbus, Ohio and was created to help schools and colleges manage events. HomeTown Ticketing hosts over 200,000 events annually on behalf of …