In today’s competitive marketing landscape, brands are constantly seeking innovative strategies to enhance event attendance, increase awareness, and maximize viewership. One effective approach gaining traction is partnering with athletes on social media to draw eyes. These partnerships offer a unique opportunity to tap into the influence, reach, and engagement of athletes, creating a powerful synergy …
MLB baseball attendance surge continues with Sunday best
Major League Baseball (MLB) saw its best Sunday figures in 15 years over the weekend as more than 600,000 attended games. The 15 games played on Sunday attracted an average crowd of 37,706, which was the best average crowd on a Sunday since June 2014. MLB said last week that internal projections point to a …
EFL attendances hit 70-year high
The English Football League (EFL) has today (Friday) reported that its competitions for the 2022-23 season drew their highest cumulative attendances in nearly seven decades. The total mark of 21,749,440 is the best for league matches since 1953-54. Of that total, 19.8 million attended a fixture in the Championship, League One or League Two, and …
LFP hails record attendance figures for Ligue 1
France’s Ligue de Football Professionel (LFP) has today (Friday) announced that Ligue 1 set new attendance records for the 2022-23 season. In total, 9.05 million spectators visited the stadiums of France’s top division clubs, a new record for domestic football, and a 16% increase when compared to the 2021-22 Ligue 1 season. Today’s announcement comes …
NRL’s New Zealand Warriors witness best home crowds since 1995
The New Zealand Warriors, a rugby league team based in Auckland and the only team outside Australia to feature in the National Rugby League (NRL), has welcomed its largest crowds since 1995. Go Media Stadium has welcomed an average of 21,592 people for each of the Warriors’ first four home games, with the total reaching …
FC Copenhagen posts Scandinavian attendance record
FC Copenhagen has achieved a record average attendance for a football club across Denmark and the wider Scandinavian region. The Danish Superliga club welcomed an average gate of 28,860 spectators during the 2022-23 season, which is the highest-ever aggregate crowd across the region, according to Mikkel Bjerre, FC Copenhagen’s ticketing and customer service manager. The …
Magic Weekend attendance up as fans back Super League event’s future
Super League’s 2023 Magic Weekend attracted a crowd of 63,269 to Newcastle’s St James’ Park in what was the rugby league event’s highest overall crowd in five years. The opening day figure of 36,943 was the fourth-highest single-day attendance since the event – which sees an entire six-game round of Super League matches played over …
MotoGP’s French Grand Prix breaks attendance record
The Grand Prix de France has broken the all-time attendance record for a MotoGP event, with 278,805 fans packing out the stands at the Le Mans circuit over the weekend. It also happened to be the 1,000th FIM (Fédération Internationale de Motocyclisme) Grand Prix and broke other attendance records across the event. Thursday’s pre-event pit …
Women’s FA Cup final attracts record-breaking attendance
The Women’s FA Cup final at Wembley Stadium yesterday (Sunday) welcomed a record-breaking crowd of 77,390. Chelsea lifted the FA Cup trophy after securing a 1-0 win against Women’s Super League (WSL) rivals Manchester United, thanks to a 68th minute goal from Sam Kerr. The figure smashed last year’s final attendance record of 49,094 and …
Cricket attendances bounce back in 2022 after pandemic
The England and Wales Cricket Board (ECB) has revealed that total attendance at cricket matches bounced back following the pandemic to reach 2.9 million in 2022. The figure is the second highest annual attendance on record, and is the highest ever when excluding global events such as the 2019 ICC Men’s Cricket World Cup. Some …