Entertainment news website Hollywoodcom and Nederlander Worldwide Entertainment (NWE) have announced the formation of a joint venture that will sell tickets for Broadway, West End and regional theatre shows. Hollywoodcom Live will leverage the news website’s reach to drive user traffic towards ticket sales. It will also cross-sell tickets to theatrical productions via youth-focussed theatre …
Audience Rewards celebrates $1bn worth of Broadway ticket sales
Audience Rewards, a loyalty programme for theatres on Broadway, has celebrated $1bn (£800m/€900m) worth of ticket sales. The scheme was founded in 2008 by theatre powerhouses the Nederlander Organization, Shubert Organization and Jujamcyn, as well as the Independent Presenters Network and Broadway Across America. Audience Rewards allows theatre fans to purchase tickets and earn ‘ShowPoints’ …