Online marketplace for premium tickets to live events, Seat Unique, has raised £7m (€8m/$9m) in a Series A funding round led by London-based Nickleby Capital. The Series A funding comes after the platform surpassed £30m in ticket sales, and the securing of partnerships with over 40 UK venues, clubs and promoters. The most recent deal …
Super League Triathlon taps Seat Unique for hospitality experiences
Super League Triathlon (SLT) has opted to partner with Seat Unique to deliver its hospitality experiences for its Arena Games Triathlon and Championship Series events. The partnership precedes the Grand Final of Arena Games Triathlon powered by Zwift at the Aquatic Centre, located at the Queen Elizabeth Olympic Park in London on April 8. Triathlon’s …
Seat Unique powers Fleetwood Town online premium sales
Seat Unique has been named the official hospitality and premium ticketing platform for English League One football club, Fleetwood Town. Starting with this season, the four-year deal will see Seat Unique power the club’s online premium ticket and hospitality sales for all home games at Highbury Stadium. Sam Heaney, commercial manager at Fleetwood Town, said: …
Birmingham City signs up Seat Unique to power premium sales
Seat Unique will power online premium ticket and hospitality sales for English Championship club Birmingham City FC, in a three-and-a-half-year deal. Birmingham City fans will be able to purchase premium and hospitality options 24/7 through Seat Unique’s online platform. The partnership began yesterday (Thursday) and premium tickets and hospitality packages for Birmingham City’s 2022-23 home …
Seat Unique teams up with Robomagic
Seat Unique has become the official hospitality and premium ticketing platform of independent tour and concert promoter, Robomagic. The partnership will see Seat Unique power premium ticket and hospitality sales for rock band The Who’s 2023 UK tour dates this summer. The British band (pictured) will perform at venues including The O2 in London, the …
Seat Unique expands Formula 1 roster
Seat Unique has become an official reseller for the Bahrain International Circuit, powering online sales for hospitality and grandstand tickets through its platform. The partnership marks the second Formula 1 client for the premium sales platform after the Baku City Circuit and the Azerbaijan Grand Prix. Hospitality packages and grandstand tickets for the 2023 Formula …
Seat Unique scores first major music partnership, signs deals with Essex Cricket and St. Helens
Seat Unique has been named as the exclusive premium ticketing and hospitality partner of Rock N Roll Circus. The event sees musical talent entwined with the circus, with artists performing in the Big Top alongside resident aerialists, stilt walkers, fortune tellers and more. Fans will now be able to purchase tickets at any time online …
Seat Unique brings in Simeon Klein as European general manager
Premium ticketing marketplace Seat Unique has appointed Simeon Klein (pictured main) as its European general manager. Klein boasts vast experience across tech sales and growth, and even founded his own TV production company. He has also held roles within unicorn start-up Gett, which secured $800m (£670,000/€775,000m) in funding and provided businesses with a global mobility …
Leeds Rhinos announces partnership with Seat Unique
Rugby league club Leeds Rhinos has announced a three-year partnership with Seat Unique. The premium ticketing provider will power the club’s online premium ticket and hospitality sales through its own platform. This will include official premium tickets and hospitality packages for all rugby fixtures at Headingley Stadium. Leeds Rhinos fans can now purchase premium experiences …
Durham Cricket announces Seat Unique as stadium naming-rights partner
Durham Cricket has announced premium ticketing marketplace Seat Unique as its new stadium naming-rights partner on a three-year deal. This means that the Riverside ground in Chester le Street will now be known as the Seat Unique Riverside with immediate effect. Durham has worked with Seat Unique since 2021 when it was revealed that the …