The R&A is aiming to attract new audiences to golf after revealing plans for an Ellie Goulding concert and a wider festival fan village at this year’s AIG Women’s Open. BRIT Award winner Goulding will become the first artist to play at the event when she entertains fans at Walton Heath on Saturday, August 12 …
The R&A launches 152nd Open premium hospitality experiences
The R&A has launched premium hospitality experiences for the 152nd Open at Royal Troon in 2024. Premium hospitality experiences for this year’s Open sold out in record time, while sales for The 151st Open are also breaking records. The Origins Premium Experiences will offer fans four inclusive packages: Champions, Engravers, Scorers Premium and Scorers. The …
Ballot open for the 151st Open at Royal Liverpool
The R&A has opened the ballot for tickets for the 151st Open at Royal Liverpool, with the window remaining open until after the conclusion of this year’s Championship at St Andrews. The ballot opened on Tuesday and follows the outline set by The 150th Open ticketing process, to try and ensure as many fans as …
The Open set to smash attendance records
The 150th Open at St Andrews is set to welcome a record-breaking 290,000 fans in July. More than 1.3 million applications in the ticket ballot showcased an unprecedented demand to watch golf at the world-renowned Old Course. The number would surpass the 239,000 spectators that witnessed Tiger Woods lift the Claret Jug, the more common …