Our weekly tech round-up from the world of ticketing and associated industries… Audience behaviour Jimmy’s Farm and Wildlife Park in the UK town of Ipswich has partnered with n-gage(.io) to development and implement a digital strategy to enhance the visitor experience, and gain valuable insights into audience behaviour. The technology company, based in the North East …
Sunderland AFC adds APT SKIDATA as new partner for access control
English Championship club Sunderland AFC has appointed APT SKIDATA as its new partner for access control at the Stadium of Light. The new five-year partnership will see the people access solutions provider upgrade and install the latest access control technology at the 48,707-capacity stadium, with completion predicted ahead of the 2023-24 season. Fans will benefit …
Sunderland AFC to introduce digital season tickets
English Championship football club Sunderland is set to utilise digital season tickets from the 2023-24 season, following a comprehensive upgrade to the Stadium of Light’s entry system. The club said that all physical season cards will be discontinued upon the conclusion of the 2022-23 campaign. Supporters will receive their 2023-24 digital season ticket via email …
Sunderland AFC nears 30,000 season ticket sales
Newly-promoted English Championship club Sunderland AFC has sold almost 30,000 season tickets following last season’s success. The club revealed that some 28,000 Sunderland fans had secured their regular perch at the Stadium of Light so far, ahead of the 2022-23 season. According to Transfermarkt, Championship club Sheffield United held the highest home attendance average during …
Sunderland to donate portion of ticket sales to Bradley Lowery Foundation
English League One club Sunderland AFC will donate £1 ($1.36/€1.18) from every ticket sold for the upcoming home game against Doncaster Rovers to the Bradley Lowery Foundation. The scheme has been set up to mark the return to the club of former England striker Jermain Defoe, who befriended the terminally ill young fan during his …