Snapchat, an instant message and social media app, is set to enhance live music with augmented reality (AR) at a further 16 festivals, as part its multi-year partnership with Live Nation. The partnership with Live Nation was announced early last year, and featured AR experiences at events including Lollapalooza in Chicago, Wireless Festival in London …
The NEC joins festival associations to explore further opportunities
The NEC has joined two festival organisations to continue its exploration of opportunities within the events industry. Birmingham’s National Exhibition Centre (NEC) has joined the Association of Independent Festivals (AIF) and the Association of Festival Organisers (AFO) to aid its events diversification strategy. The NEC Campus boasts 387 acres of hard-standing ground and 59 acres …
Abu Dhabi tourism department unveils packed schedule
The Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi) has announced that the UK’s Wireless Festival will head to the Middle East for the first time. As part of a packed list of events, a Wireless event will take place in Abu Dhabi in March next year. Abu Dhabi’s events calendar was revealed …