Cricket Australia has announced that a record 2.4 million fans attended matches over the 2022-23 season, which encompassed the ICC Men’s T20 World Cup, BBL, WBBL and men’s and women’s international fixtures. The figure of 2,400,755 has surpassed the previous record of 2,349,326, which was set in the Ashes season of 2017-18. In addition to …
Gabba Test to lure in one millionth fan for men’s international matches
Cricket Australia has revealed that fans have attended in unprecedented numbers for the start of the season. Day one of the first Test between Australia and South Africa at The Gabba (pictured) in Brisbane on Saturday is also set to mark one million fans through the gates for men’s international games. There are a limited …
Cricket Australia discusses ticket incentives to draw in larger crowds
Cricket Australia is looking into cutting ticket prices for international matches outside of school holidays to bring back crowds after COVID-19. According to The Age, cricket organisers are hoping to draw in attendances to match Big Bash League (BBL) levels, with decision-makers agreeing that pricing changes and incentives are needed for future summers. Adelaide (pictured) …
Cricket Australia and TEG’s Ovation announce data partnership
Live entertainment, ticketing and technology company TEG will use its analytics business, Ovation, to merge fan data across a number of topics for Cricket Australia as part of a new wide-ranging partnership. Australia’s cricket governing body will be able to access data across ticketing, membership, merchandise and participation to create an understanding of engagement and …