Mad Cool Festival to offer immersive experiences in Orange and Ericsson partnership

Telecommunications company Orange, along with its technology partner Ericsson, is set to offer Mad Cool Festival attendees an immersive experience.  Orange will use Mad Cool Festival, which takes place in Madrid from July 6 – 8, to showcase new technology and offer guests an immersive experience through virtual reality glasses and panoramic images of the …

Madrid’s Mad Cool Festival reveals new location for 2023

Madrid’s Mad Cool Festival is set to move to a new location for the 2023 edition of the event.  The festival will host performances from artists such as The 1975, Robbie Williams and Liam Gallagher and will now take place in the Spanish capital’s Villaverde District. It is hoped the move will attract increased tourism …

Spain sees record ticket sales in 2022

The Association of Music Promoters of Spain (APM) has revealed that ticket sales in Spain reached a record-high of €459m (£402m/$492m) in 2022, an increase of 191.33% compared to 2021.  The total also represented an increase of 20.03% compared to the pre-pandemic total in 2019. Festivals such as Primavera Sound in Barcelona attracted 500,700 attendees …

Tickets go on sale for first-ever official Formula 1 exhibition

Formula 1 fans will now be able to snap up tickets for the first-ever official F1 exhibition, which is set to open in the Spanish city of Madrid in March next year. The exhibition will run between March 24 and July 16 at IFEMA Madrid, and is delivered across six purpose-built rooms. Each room has …

Dice extends partnership with Primavera Sound

Ticketing and live music discovery platform Dice and promotion company Primavera Sound have extended their multi-year, mobile-only ticketing partnership.  The partnership, which began in 2019, will see Dice continue to provide tickets for all Primavera Sound events in Europe, including Primavera Sound Festival in Barcelona and Madrid. Dice will also provide tickets for Primavera Sound’s …