Saudi Arabia targets esports growth through new tech partnership

Saudi Arabia is aiming to expand its presence in esports through a new strategic partnership designed to provide technical support ahead of the country this summer hosting the world’s most lucrative esports competition. The Saudi Esports Federation (SEF) and Stc Group will work together to strengthen the gaming ecosystem and support the country’s target of …

Ballet Austin opts for True Tickets partnership

True Tickets, a provider of secure digital ticket delivery for the Tessitura Network, has unveiled a strategic partnership with Ballet Austin.  Using True Ticket’s digital ticket delivery, Ballet Austin patrons can conveniently access tickets through their mobile devices. Customers will also be able to seamlessly transfer tickets to friends or family members, with Ballet Austin …

Mad Cool Festival to offer immersive experiences in Orange and Ericsson partnership

Telecommunications company Orange, along with its technology partner Ericsson, is set to offer Mad Cool Festival attendees an immersive experience.  Orange will use Mad Cool Festival, which takes place in Madrid from July 6 – 8, to showcase new technology and offer guests an immersive experience through virtual reality glasses and panoramic images of the …

New Axess and Ticketmaster partnership for Bristol Rovers 

The upcoming football season will see Bristol Rovers begin a new partnership with Axess and Ticketmaster, which will deliver the English League One club’s ticketing and access control at The Memorial Stadium.  The new partnership will see the introduction of Axess software and scanning hardware for access control at the stadium. Axess has worked with …

Tech Stack: K-pop, attractions and more…

Our weekly tech round-up from the world of ticketing and associated industries… Protecting K-pop K-pop agency SM Entertainment has launched a new reporting website called ‘KWANGYA 119’ to help protect the rights and interests of SM artists. The platform will function as a messaging board where fans can report issues surrounding defamation, fake news, copyright …

SeatGeek drives home PGA of America deal

SeatGeek has replaced AXS as the official ticketing supplier of the PGA of America’s top golf events. The exclusive six-year deal covers the PGA Championship, Senior PGA Championship, and Women’s PGA Championship, as well as the 2025 Ryder Cup. The partnership has kicked off immediately with ticket sales starting for 2024 PGA Championship pre-registrants. General …

Entrio expands into Bosnia and Herzegovina

Croatian ticketing operator Entrio has expanded its operations in Eastern Europe by establishing a new platform for the market in Bosnia and Herzegovina. Entrio, which is based in Zagreb and also operates in Slovenia, has launched a franchise platform, Entrio.ba, in partnership with advertising sales company Imagis Doo. Since it was established in 2011, Entrio …

Tech Stack: Brentford FC, HUMBL and more

Our weekly tech round-up from the world of ticketing and associated industries… HUMBL’s AI chatbot HUMBL, which operates the HUMBL Tickets platform, has launched its new HeyBLUE! artificial intelligence chatbot. HUMBL users can now perform a variety of tasks, including chatbot interactions, document generation, text generation, text summarisation, language translation, question answering and more. Brentford …

Ticket Tailor and Tixel announce integration partnership

White label ticketing platform Ticket Tailor and ticket resale marketplace Tixel have announced an integration partnership, that will see the two companies work to offer a full-cycle, safe, ethical, fairly priced ticketing solution for event organisers and attendees. Features of the partnership will include leveraging APIs to validate the authenticity of resale tickets in …