NIVA partners with R.Cup to reduce single-use plastic at live music events

The National Independent Venue Association (NIVA) in the US has partnered with R.Cup, a sustainable company that provides reusable cups to help reduce the reliance on single-use plastic at concerts. R.Cup is a full-service reuse system that provides different types of cups and containers, collection bins, delivery and pick-up logistics, sanitising services, programme training and …