Custom content blocks:Amp up your event pages with tailor-made content that strikes a chord with your audience. Spark interest and boost attendance with sections on who should attend, what to expect, and key takeaways. Multiple event organizer profiles:No more juggling multiple accounts! Now, manage diverse events, brands, and collaborations effortlessly within a single account. Sponsorship …
Why Advance Planning for Event Marketing and SEO Matter to Your Success
When you’re organizing an event, advance planning is critical to its success. The plan you develop must include details about launching your event marketing and SEO initiatives early enough to have a significant impact on awareness and ticket sales. The reality is that many aspects of digital marketing take some time to drive results, and …
Why FAQs are So Important to Ticket Sales and Event Success
Did you know that comprehensive FAQs are one of the 20 critical ticket sales page features every event website must have? Not only can publishing excellent answers to frequently asked questions on your ticket sales page save your team a lot of time, but doing so can also give people the trust and confidence they …
How to Develop an Event Website to Maximize Ticket Sales
Every event needs a website. The reason is simple. Potential ticket buyers are practically guaranteed to go online, search for your event, visit the results they find, and decide whether or not they want to buy tickets based on what they find. Therefore, your event must have a great website so you can maximize ticket …
How to Use Unlock Codes to Sell Event Tickets Fast and Early
Every event organizer knows that the sooner you can generate excitement and buzz about your event and the sooner you can sell tickets and generate cash flow, the more successful your event will be. Unlock codes are a great way to do it! What are Unlock Codes? Unlock codes are exclusive alphanumeric codes (kind of …
Measuring Event Marketing Success with Data-Driven Attribution
On January 26, 2022, Google will upgrade all Google Analytics 4 properties to cross-channel data-driven attribution. What does that mean and how will it affect event marketers’ abilities to track the success of their digital ad investments? Don’t worry. It’s actually simpler than it sounds. What is Data-Driven Attribution? At the most basic level, data-driven …
How to Use UTM Codes in Your Event Marketing to Boost Ticket Sales
The only way to maximize your event marketing results is to optimize your event marketing investments, but you can’t do either if you’re not effectively tracking the results of every dollar you spend. That’s where UTM codes make everything so much easier and more accurate. In simplest terms, UTM codes are snippets of text added …
How to Sell More Event Tickets with Abandoned Cart Email Marketing
What happens to people who visit your event’s ticket sales page, put tickets in their shopping carts, but leave without completing their transactions? Their behaviors show that they were very interested in your event, but something stopped them from taking the final steps to buy. Don’t let them get away! Instead, re-engage them using abandoned …
How to Use Drip Email Marketing to Promote Your Events
Set it and forget it marketing – how does that sound to you? We’ve worked with so many event organizers over the years, and the majority of them have something in common. They’re extremely busy and need easy ways to promote their events and sell more tickets. Automation is the perfect way to do it! …
Generate pre-event hype with these event marketing ideas – Blog
To achieve your event registration goals, you must let your potential audience know that the event is happening. Thus, it’s vital to implement an effective event marketing strategy to create a great pre-event hype that lets you sell your event tickets faster. It doesn’t mean that you have to break your event budget for promotions. …