People on the move: MSG, Two Circles and more…

We round up the latest movements from the ticketing sector and associated industries… Madison Square Garden Entertainment has promoted Josephine Vaccarello to the position of executive vice-president, live. Vaccarello (pcitured left) previously served as senior vice-president, MSG live and business operations, where she played a role in overseeing strategy and business operations that helped drive …

UK sport attendance set to hit record 76.2 million in 2022

The total attendance for professional UK sport is predicted to hit a record 76.2 million by the end of 2022, according to a report by sports marketing agency Two Circles. The figure would surpass the previous record of 75.1 million, which was posted in 2019, the last calendar year unaffected by COVID-19. Attendances reached just …

People on the move: Queue-it, Ticketmaster Sport and more…

We round up the latest movements from the ticketing sector and associated industries… Secondary ticketing platform StubHub International has appointed Dan Mucha as chief executive.  Mucha has joined StubHub International from online personalisation business Photobox Group, where he was also CEO. Prior to joining Photobox Group, Mucha held senior operating roles with Amazon and MSNBC.  …

UK Athletics partners with Two Circles

UK Athletics has partnered with data management, technology solutions and insights company, Two Circles.  The partnership will see Two Circles provide the athletics governing body with proprietary data technology solutions, data-driven content and media support, as well as rights management services. Two Circles will focus on building and modernising ticketing strategies and fan engagement for …

UK attendance figures on the rise in 2021 – Report

Data analysis by sports marketing agency Two Circles has found that sports attendances in the UK between September and November last year reached 20.2 million – two million more than the equivalent period in 2019. A total of 35.2 million people attended sports events in the UK in 2021. The figure was reached despite the …