Research from resale marketplace StubHub has found that nearly every team in the National Basketball Association (NBA) has seen greater ticket sales ahead of the new season, compared to this time last year. In particular, games in New York and Los Angeles are the most popular, and account for nearly 40% of all the NBA’s …
NBA launches reimagined NBA App and NBA ID membership program
The National Basketball Association (NBA) has launched the reimagined NBA App along with NBA ID, a new membership program offering fans benefits and rewards from the league, teams and partners. NBA ID is free to join and will link experiences across the league’s existing products like NBA League Pass and NBA Pick’Em. Throughout the season, …
Detroit Pistons to drive ticket and merchandise sales through Verb partnership
Verb Technology Company, a business that provides interactive video-based sales enablement applications, has partnered with the National Basketball Association (NBA)’s Detroit Pistons. The NBA franchise will utilise Verb’s suite of sales enablement solutions to help drive ticket and merchandise sales, and engage with Pistons fans through interactive and shoppable digital content. Adam Falkson, Detroit Pistons …
Sellout streak continues for Golden State Warriors
The National Basketball Association (NBA)’s Golden State Warriors franchise has sold out its 41 regular season home games for the seventh consecutive season. Following the conclusion of the 82-game NBA season, the Golden State Warriors announced during its final game at Chase Center (pictured) that the franchise had reached the milestone. The Warriors’ sellout streak …