Major League Baseball (MLB) saw its best Sunday figures in 15 years over the weekend as more than 600,000 attended games. The 15 games played on Sunday attracted an average crowd of 37,706, which was the best average crowd on a Sunday since June 2014. MLB said last week that internal projections point to a …
Houston Astros to reward season ticket-holder loyalty with partnership
The Houston Astros Major League Baseball (MLB) team has partnered with loyalty and fan engagement platform, PointsVille, to reward season ticket-holders for their support. PointsVille’s platform enriches fan and visitors experiences through its immersive loyalty wallet, augmented reality (AR) experiences, rewards and loyalty management system. The partnership will help Astros season ticket-holders to earn, track …
Tech Stack: MLB, anti-bots and more…
Our weekly tech round-up from the world of ticketing and associated industries… MLB overhauls app features Major League Baseball (MLB) has overhauled its official mobile, streaming, and ticketing applications for the 2023 season as it seeks to boost fan engagement. The official MLB app has been completely redesigned to make it easier to follow favourite …
Major League Baseball introduces StubHub as authorised ticket marketplace
Major League Baseball (MLB) and resale platform StubHub have renewed their partnership, extending a relationship that first started in 2007. As part of its new model, MLB has created authorised ticket marketplaces where fans are able to purchase and sell tickets for baseball games. StubHub has been announced as the first MLB authorised ticket marketplace. …
Cleveland Guardians launch monthly pass, celebrate 30th consecutive opener sellout
The Cleveland Guardians Major League Baseball (MLB) side has launched a new monthly pass, and has also announced that it has sold out its season opener against the Seattle Mariners on April 7. By selling out the season opener, the MLB side has sold out every home opener since Progressive Field (then Jacobs Field) opened …
SeatGeek chosen as MLB’s official ticket marketplace
SeatGeek has announced today (Monday) that it is set to become the official ticket marketplace of Major League Baseball (MLB). Not only has MLB made some changes on the field with new rules for 2023, including a pitch timer, shift restrictions and larger bases, but it has also made the decision to partner with SeatGeek …
3D Digital Venue raises €2.5m in Series A funding
Caixa Capital Risc, the venture capital manager for CriteriaCaixa, has led a Series A financing round of €2.5m (£2.2m/$2.6m) for technology company Mobile Media Content (MMC), which digitises sports and cultural venues to automate production of content and distribution through its 3D Digital Venue SaaS (Software-as-a-Service) platform. Spain’s Ministry of Science and Innovation, Spodeal Capital, …
StubHub International partners with Logitix
Resale marketplace StubHub International has partnered with live event ticketing technology and analytics provider, Logitix. The company manages tickets across major sporting leagues including the National Football League (NFL), National Basketball Association (NBA), Major League Baseball (MLB), the National Hockey League (NHL), college sports and live events properties. The deal means that Logitix has become …
Seattle Mariners launches Work from the Ballpark Day
Seattle Mariners has introduced a new promotion designed to attract home-workers to afternoon games at T-Mobile Park. Work from the Ballpark Day was introduced for this week’s game against Chicago White Sox, which started at 1.10pm in the Washington city. The Mariners said around 150 fans bought the special $50 tickets that included a designated …
Pittsburgh Pirates add ticket surcharge for PNC Park improvements
Major League Baseball (MLB)’s Pittsburgh Pirates are set to charge fans an additional $1 ticket surcharge to fund a major expansion of the left field scoreboard at PNC Park. The local Sports and Exhibition Authority (SEA) – which owns and leases PNC Park – agreed the new surcharge at a meeting last week, according to …