Premium ticketing marketplace Seat Unique has had an explosive four years since entering the market in 2018, and has recently announced a number of partnerships with prestigious sporting clubs across the UK. Its existing partnerships with the likes of Welsh Rugby saw its Principality Stadium Experience witness a tenfold increase in enquiries, sales and conversion for …
Vatic: The evolution of Dynamic Pricing
Sean Kelly, founder of Vatic, a provider of dynamic pricing tools for the performing arts and ticketing industries, accepts that this sales model gets something of a “bad rap”. But that doesn’t mean it’s not the right answer for many businesses in the live events sector. Kelly wrote his first pricing algorithm back in 2009 …