Saudi Arabia is aiming to expand its presence in esports through a new strategic partnership designed to provide technical support ahead of the country this summer hosting the world’s most lucrative esports competition. The Saudi Esports Federation (SEF) and Stc Group will work together to strengthen the gaming ecosystem and support the country’s target of …
Three Ways to Boost Event Attendance, Awareness, and Viewership with Athlete Partnerships
In today’s competitive marketing landscape, brands are constantly seeking innovative strategies to enhance event attendance, increase awareness, and maximize viewership. One effective approach gaining traction is partnering with athletes on social media to draw eyes. These partnerships offer a unique opportunity to tap into the influence, reach, and engagement of athletes, creating a powerful synergy …
Women’s Volleyball Nations League matches attract major ticket sales
Volleyball World sold over 24,000 tickets for the Women’s Volleyball Nations League (VNL) week three pool six matches in Thailand during the first 24 hours of sales. Matches begin today (Tuesday) with Thailand taking on the Netherlands and Croatia vs Canada, followed by Japan vs Turkey and Brazil vs Italy on June 28. Thailand will …
Hong Kong residents offered free museum entry as part of celebrations
Hong Kong residents will have free access to some of the city’s leading museums and a number of cultural events on July 1. The move is part of the government’s efforts to mark the 26th anniversary of the city’s return to Chinese rule. Free admission will be on offer to permanent exhibitions at the Science …
Hwang Min-hyun reveals ‘Unveil’ mini Asia tour
Hwang Min-hyun, formerly of the boyband NU’EST, will be embarking on his first solo tour in Asia later this year. The tour ‘Unveil’ will begin in Seoul in August, before heading to Taipei, Bangkok, Macau, Jakarta and Manila. Three shows will take place at Grand Peace Hall at Kyunghee University in Seoul between August 4-6. …
Coldplay break Singapore ticket sales record
Rock band Coldplay have broken Singapore’s record for most tickets sold by an artist in one day ahead of their 2024 dates. The group added an extra Singapore date to next year’s Asian leg of the Music Of The Spheres World Tour earlier today (Monday) after all 200,000 pre-sale tickets for the four previously announced …
Australia Council for the Arts supports artists and tours in reaching new audiences
The Australia Council for the Arts, which is soon to be renamed Creative Australia, has invested A$2.8m (£1.5m/€1.8m/$1.9m) in supporting artists touring their works and performances across the country, bringing art to regional and remote communities. The funding will provide support to artists in developing their craft or performances, as well as engaging new audiences. …
Macau’s Galaxy Arena teams up with TME Live to promote region’s entertainment industry
Macau’s Galaxy Arena has partnered with TME Live to form a three-year strategic cooperation agreement, with the aim of promoting the development of the region’s culture and entertainment industry. The partnership will see the 16,000-capacity arena and entertainment company launch a comprehensive plan to boost the industry, co-organising performances such as concert tours, music festivals …
Coldplay announce additional run in Asia
Coldplay have announced an additional run in Asia next year, following the sellout success of the British band’s Asia and Australia shows in November. The band will play a second run of Asia dates in January and February as part of their Music Of The Spheres World Tour, including four dates at Singapore’s National Stadium. …
Match Hospitality Asia appointed commercial hospitality provider for Qatar’s Asian Cup
The Asian Football Confederation (AFC) has appointed Match Hospitality Asia as its exclusive provider of commercial hospitality for the upcoming Asian Cup in Qatar. Qatar was announced as the replacement host last year, taking over from China which relinquished its rights to hold the event due to ongoing complications caused by the country’s response to …