SeatGeek has replaced AXS as the official ticketing supplier of the PGA of America’s top golf events. The exclusive six-year deal covers the PGA Championship, Senior PGA Championship, and Women’s PGA Championship, as well as the 2025 Ryder Cup. The partnership has kicked off immediately with ticket sales starting for 2024 PGA Championship pre-registrants. General …
Ladies Professional Golf Association signs up first ticketing partner in SeatGeek
The Ladies Professional Golf Association (LPGA) has opted to partner with ticketing platform SeatGeek, which will ticket all US-based tournaments. SeatGeek is the golf organisation’s first-ever ticketing partner, and the partnership will kick off this summer in preparation for the 2024 season. Tickets for the 2024 Solheim Cup will be available from May 31, 2023. …
Augusta National reveals plans for new hospitality experience
Augusta National Golf Club announced yesterday (Wednesday) the launch of a new Masters hospitality experience. In a statement on The Masters’ website, organisers said: “The Official Masters Hospitality Experience will offer guests authentic tickets to enjoy all the action of the tournament, with the ease and comfort afforded by the only official tournament hospitality venue …
Masters ticket prices increase for 2023
Golf fans will have to face increased ticket prices for this year’s Masters after Augusta National Golf Club released its latest round of badges. A weeklong Masters badge will set back guests $450 (£379/€429), an increase of roughly $75. According to executive editor of The Aiken Standard, John Boyette, the badges were $375 in 2022. …
LIV Golf adds new venues, Adelaide event sees record ticket sales
LIV Golf has added three new global venues that will host tournaments as part of its 2023 schedule. Mayakoba’s El Camaleón Golf Course in Mexico, Sentosa Golf Club in Singapore and Real Club Valderrama in Spain will all join the previously announced The Grange Golf Club in Adelaide as hosts. Following the announcement of the …
Golf Passport allows for easier booking
Cascais in Portugal, which boasts a number of championship golf courses including Penha Longa, Estoril and Oitavos Dunes, is offering a new way for golfers to book travel and multiple rounds. The digital Golf Passport allows golfers looking to book three to five rounds across the city’s seven goals course at the lowest prices available. …
LIV Golf signs up ISBI 360
LIV Golf, the Saudi-backed tour that has disrupted the sport, has appointed ISBI 360 to sell event tickets for the final US stop of the 2022 series. Inspiration Sports Business Institute (ISBI) 360’s Virtual Sales Network, the on-demand sales talent provider and ticket sales trainer for the sports and entertainment industry, will cover the Miami …
Tech Stack: Mobile ordering, AI analytics, concessions tech and more…
Our weekly tech round-up from the world of ticketing and associated industries… MyVenue’s mobile ordering at Ravinia Festival The fully integrated MyVenue point-of-sale mobile ordering and restaurant solution has gone live at Ravinia Festival near Chicago, US. The 36-acre venue in Chicago attracts 600,000 guests to more than 100 events annually. The installation included over …
Qualtrics becomes PGA Tour’s official experience insights provider
The PGA Tour has partnered with Qualtrics, which will see the experience management software specialists become its official experience insights provider. The Tour and the PGA Tour Champions will utilise Qualtrics’ experience management platform to analyse fan, player and partner feedback across multiple channels. Organisers will also be able to act on real-time insights to …
The R&A launches 152nd Open premium hospitality experiences
The R&A has launched premium hospitality experiences for the 152nd Open at Royal Troon in 2024. Premium hospitality experiences for this year’s Open sold out in record time, while sales for The 151st Open are also breaking records. The Origins Premium Experiences will offer fans four inclusive packages: Champions, Engravers, Scorers Premium and Scorers. The …