The PGA Tour has partnered with Qualtrics, which will see the experience management software specialists become its official experience insights provider. The Tour and the PGA Tour Champions will utilise Qualtrics’ experience management platform to analyse fan, player and partner feedback across multiple channels. Organisers will also be able to act on real-time insights to …
San Francisco 49ers expands Vivid Seats partnership
The National Football League (NFL)’s San Francisco 49ers franchise has expanded and extended its current partnership with online ticket marketplace, Vivid Seats. Since 2017, Vivid Seats has been the official fan travel experience partner of the 49ers. The marketplace will continue to serve in this capacity, while also offering official game day fan experiences. From …