Major events deliver A$1bn boost to Victoria

Victoria’s major events delivered an almost A$1bn (£545m/€618m/$666m ) boost to the Australian state’s economy in the second half of 2022.  Across 2022, a record year of major events attracted 6.9 million attendees to sports, music, arts and cultural events in Victoria. A packed schedule of events last year also saw hotels boasting an occupancy …

Ed Sheeran breaks Australian concert record 

Ed Sheeran has broken an Australian concert record, with more than 107,000 tickets sold for his Friday show at the Melbourne Cricket Ground (MCG). The MCG concert is being produced by Frontier Touring and is part of the English singer’s ‘The Mathematics Tour’. Sheeran is also set to play the MCG on Thursday and has …

Australian Football League freezes 2023 admission prices

The Australian Football League (AFL) has continued its dedication to making the sport accessible by putting a price freeze on general admission tickets for all matches at the Melbourne Cricket Ground (MCG) and Marvel Stadium across the 2023 season.  The AFL has frozen prices for the Toyota AFL Premiership four the last four years, across …

Over 80,000 witness England’s T20 World Cup win

England’s ICC Men’s T20 World Cup victory was watched by over 80,000 fans at the Melbourne Cricket Ground (MCG) on Sunday.  The official attendance for the final was 80,462, though this figure was beaten by the 90,293 that watched India vs Pakistan earlier in the tournament. England beat Pakistan by five wickets to lift the …

Extra tickets released for T20 World Cup match days

Standing room tickets have been released for the ICC Men’s T20 World Cup 2022 fixture between India and Zimbabwe due to increased demand.  Some 90,293 fans attended the India vs Pakistan fixture on October 23 with another full house anticipated for the Zimbabwe game, which is set to take place next Sunday at the Melbourne …

AFL announces ticket price freeze and Grand Final ticketing structure

The Australian Football League (AFL) has announced a price freeze on tickets for all matches at all venues in Victoria across weeks one to three of the 2022 Toyota AFL Finals Series.  Prices for weeks one and two have already been frozen since 2019, while week three will now be frozen at 2021 prices. Entry …

ICC Men’s T20 World Cup travel and tours packages launch 

STH UK has launched travel and tours packages for the ICC Men’s T20 World Cup, which is set to take place in Australia later this year. STH UK is the sales arm of Sports Travel & Hospitality Group (STH Group) which is a joint venture between French food services and facilities management giant Sodexo and …